Strategist

Employer
G/O Media
Location
New York or Los Angeles
Salary
Depends on Experience
Posted
Nov 20, 2019
Level
Entry Level
Metro Area
Los Angeles
Duration
Full Time

Our strategists lead the pre-sale process from start to finish. Strategists are the big picture thinkers and storytellers, identifying the heart of a client's problem and providing the value proposition and solutions that will solve their marketing challenge for each RFP/RFI that comes in the door. The strategist ensures every team from our creative studios to audience insights to media and production ladders up a strategic solution in a cohesive, impactful pitch.

Essential Duties & Responsibilities:

  • Identify the right tools for maximum impact against brand KPIs
  • Activate the appropriate teams for the channel strategy including media, distribution, creative, editorial, social, art and product
  • Provide a clear framework for creative solutions through succinct, well-defined briefs and guide conceptual and creative development to align with the strategy
  • Work with Research to create a measurement strategy laddering back to KPIs + proving effectiveness
  • Ladder everything up to insights and proven effectiveness using a smart combination of audience, site, social, category, industry and brand lift data
  • Use visual storytelling and an in-depth knowledge of our product capabilities to put our best foot forward and get our point across in the marketplace
  • Together with creative and sales, present programs to clients; process client feedback through the filter of what is strategically sound and on-brief
  • Daily communication via Slack, email, Trello, Google Docs and Gchats with creative, media operations, content operations and editorial leads across our 12 sites
  • Knowledge of competitive landscape and monitor market trends and industries to identify new opportunities

Qualifications:

  • 3-5 years of experience in creative, media or content strategy
  • Skilled in insight-based channel strategy development
  • Experience with branded content and sponsorships
  • A problem solver and strong communicator
  • Has an understanding of media agency needs/ RFP asks
  • Has a developed understanding of KPI-driven media and content strategy
  • Efficient multitasker, skilled at balancing multiple asks and deadlines
  • A persuasive and confident presenter
  • Has an interest and passion for comedy and humor based content
  • A fan of and identifies with the G/O Media brands

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