Digital Marketing Director
- Full Time
M. Shanken Communications Inc., is the home of Wine Spectator, Cigar Aficionado and Whisky Advocate. Sound like a fun place to work? It is. In addition to publishing lifestyle magazines, we sponsor events throughout the country: NY Wine Experience, WhiskyFest, Big Smoke, Grand Tour, and many others. Thousands of people attend each year. We're growing, and we're looking for a candidate with solid digital experience, who can help us grow our digital circulation and help us sell tickets to our events. If you love publishing in all its many forms, this is a perfect job.
Increase digital subscriber base: newsletters, online memberships, paid subscriptions, paid app subscriptions.
Implement digital marketing and paid social campaigns and provide in depth analyses.
Build first party customer data across all platforms.
Manage emails campaigns for subscriptions and events.
Help build social strategy for ecommerce campaigns.
Work closely with development engineers to implement marketing programs for online memberships.
Develop new paid digital products.
Bachelor's Degree or higher.
3-5 years magazine audience development experience.
Knowledgeable about Facebook, Google Advertising, and Twitter platforms.
Strong written, verbal and collaborations skills.