SHE Media: Audience Research Analyst

Location
New York City, New York
Salary
Base + Benefits (Medical, Dental ,Vision & 401k)
Posted
Dec 04, 2019
Level
Entry Level
Metro Area
New York
Duration
Full Time

SHE Media: Audience Research Analyst

SHE Media is building a curated community of content creators that reaches 60+ million women per month across every age and life stage. With a mission of women inspiring and empowering women, SHE Media is revolutionizing the publishing industry by delivering actionable content to our readers across our growing digital, social and experiential platform.

As part of the Business Intelligence & Yield team, the Audience Research Analyst will be responsible for supporting our Sales and Marketing teams’ efforts with insights into SHE Media’s audience and content offerings.

 

We are looking for a strong communicator, both written and in-person, who enjoys using data to tell a story. The Analyst will report into the Director of Business Intelligence & Yield and will be a critical liaison with Sales and Marketing teams.

Responsibilities include:

  • Analyze audience and content data from Google Analytics and comScore
  • Translate data into meaningful insights for Sales and Marketing stakeholders
  • Longer-term research projects, with frequent opportunity for exposure via presentation to the broader business
  • Regular refresh of data for sales/marketing collateral
  • Support sales to help craft compelling stories for use in marketing materials
  • Continually optimize workflow to ensure evolving business needs are met

Qualifications

  • 1+ years of relevant analytics/research work experience in a fast-paced digital environment
  • Expertise using Google Analytics or similar web reporting tools
  • Experience with comScore, Nielsen or other research services
  • Ability to turn data into an actionable story for business stakeholders
  • Knowledge of Excel & PowerPoint
  • Exceptional interpersonal skills and experience working with cross-functional teams

About SHE Media:

We believe women’s collective voices hold boundless power to bridge cultural divides and our leadership can be a unifying force for global good. Through our flagship lifestyle sites (SheKnows.com, #BlogHer, STYLECASTER and HollywoodLife) and key programs (#Femvertising, Hatch, The Pitch, Voices of the Year and more), we commit to galvanizing a community of premium content creators across food, family, beauty, entertainment and women’s health. Through the SHE Media Partner Network, we are building a curated community that reaches 50+ million women per month across every age and life stage.

About PMC:

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired. To learn more about PMC and its iconic brands, visit www.pmc.com.

Similar jobs

Similar jobs