Variety: Marketing Development Specialist

Los Angeles, California
Paid Hourly
Dec 04, 2019
Entry Level
Metro Area
Los Angeles
Full Time

Variety: Marketing Development Specialist

Variety has been the premier source of entertainment news since 1905. The most influential leaders in the industry have turned to us for expert film, TV, digital, music and theater business analysis and insights. 

The Variety marketing team is looking for a Marketing Development Specialist who will direct ticket sales, attendee and marketing strategy surrounding Variety’s thought leadership summits & events. This is an entry-level position, we will train.


  • Develop and implement the 360 marketing plans for Variety's thought leadership summit series 
  • Track and monitor response of all executed efforts; making contingency plans when necessary to meet ticket sales goals 
  • Ensure effective communication across multiple lines of business including sales, marketing and events
  • Project manage all event marketing assets with the creative department 
  • Leverage event marketing materials, social media, and other relevant outlets to drive attendee registration across all events
  • Build consumer/subscriber relationships to ensure repeat and referral business 
  • Create and deliver ongoing reports on attendee numbers/goals
  • Execution of administrative duties to include, but not limited to, managing attendee database, vendor relationships for ticket management platform, etc.
  • Responsible for the execution and strategy of all summit marketing efforts: print, digital, social and email
  • Maintains event website, event registration platform and attendee app
  • Establish media partnerships with key brands to help drive ticket sales and identify barter agreements that would be suitable for each event, schedule placement and create content
  • Oversees onsite registration for all attendees and speakers

Required Skills:

  • Must be an excellent, concise writer who is detail-oriented
  • Demonstrated experience with achieving departmental goals in a team environment while acting as an individual contributor
  • Fast learner and advanced problem solver, able to “think out of the box”, manage multiple projects concurrently and deliver excellent communication & customer service
  • Interest and/or passion for the entertainment industry. Expertise in MS Office, SalesForce Marketing Cloud, Basic HTML, Photoshop and WordPress

About Variety:

Recognized and respected throughout the world as the definitive voice of the entertainment industry, Variety has been the premier source of entertainment news for over a century. Since 1905, the most influential leaders and decision makers in entertainment have turned to Variety for timely, credible and straightforward news, analysis and perspective — taking our readers behind the cameras, curtains and screens of film, television, theatre and digital media with our unique, award-winning combination of breaking news reporting, insightful deep dive think pieces and engaging, must-read feature spotlights. Variety’s commitment to our community- covering its successes and failures in equal measure- is unparalleled both domestically, in our US entertainment capitals, and abroad, across the rapidly changing international entertainment landscape.

About PMC:

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired. To learn more about PMC and its iconic brands, visit



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