Channel Marketing Specialist
- Full Time
The Channel Strategy & Retail Marketing Support group is seeking a specialist. In this role, the specialist will be responsible for assisting in the development and execution of strategic marketing campaigns and initiatives to drive engagement and grow Canon market share across Sales Channels. The successful candidate will work closely with Sales, Marketing, Business Planning and the management team to maximize the growth, development and return on investment related to Canon USA’s current and future channel investment.
- Develop engaging marketing campaigns and content to generate awareness and drive sales conversions, inclusive of digital, social, in-store experience and retail event support Support day-to-day retail marketing activities related to dealer eCommerce, regional and house accounts to develop and nurture partnerships Collaborate with internal teams and external agency partners to develop marketing materials to support Canon products, promotions and overall sales objectives Participate in meetings with internal stakeholders to collect insights and feedback related to key accounts to generate ROI reporting metrics on all channel sales and marketing-related initiatives Communicate the effectiveness of all promotions and programs to management on a monthly-basis or as challenges and opportunities arise Organize dealer event support with Sales team, including establishing objectives and goals (KPIs), securing influencer's, social media advertising, SPP/POP, as needed Assist in managing third-party logistic vendors, which includes coordination of dealer sales associate training, sales events, in-store visits and consumer education events Maintain knowledge of industry trends and technologies as it relates to our products, customers and markets Travel required to support sales on customer visits, training and/or strategic events