NBC Entertainment Research Summer 2020 Internships – New York, NY
Location: New York, New York
Function: Operations & Strategy
Level: Experienced (Non-Manager)
Duration: Full Time
Salary Description: competitive
NBC Entertainment develops and schedules the network’s primetime, late-night, and daytime entertainment programming. NBC’s quality programs and balanced line-up have earned the network critical acclaim, numerous awards and ratings success, including most recently winning the traditional September-to-May season in primetime’s key demo, marking the network’s third win in four years. NBC has earned more Emmy Awards than any network in television history.
The NBCE Research & Strategy team targets effective investment in new measurement approaches and analytic tools, with the aim of developing unified cross-platform measurement to improve monetization and program insights across NBCUniversal’s television businesses. In addition, the group will provide enterprise-wide research resource coordination as well as institute unified practices across the portfolio.
Daily responsibilities and projects may include (but are not limited to):
Market Research: The intern works closely with the Market Intelligence group to assist with research projects over the course of the semester; learn and utilize Nielsen Research Application to establish advertising spend, program ratings, and audience impressions; run and distribute daily overnight ratings to NBCE productions and distribution teams; assist with consumer behavior research requests to support sales advertising teams; handle additional administrative tasks as needed. Interns will work on projects over the course of the semester and have the opportunity to attend team meetings and presentations. Broadcast Research: The intern will have the opportunity to generate and distribute reports that analyze NBC Entertainment broadcast viewership across age, gender, and countless other demographics, using both television ratings and digital data. The intern will work closely with researchers in both the linear and digital worlds and will have a unique perspective as to how much the television landscape has changed and how quickly that change continues.Corporate Research & Strategy: Situated at the cross-section of two departments – Corporate Research and Content Distribution – interns will have a front seat view of NBCU’s partnerships with major media companies in the Pay TV space, while also gaining exposure to research initiatives across the broader company. They will focus on data projects related to digital viewing of NBCU’s broadcast and cable networks. They will play an active role in maintaining an internal digital reporting tool, gaining visibility into how large volumes of data are ingested, processed, and visualized. Day to day tasks include pulling viewership data using Tableau or SQL, monitoring reporting for accuracy, and performing ad hoc analyses to inform NBCU’s data, distribution, and content strategies.Program Research Operations: The intern in this role will gain exposure to various Nielsen systems and internal applications in order to tell the story of who watches NBCU's content and how they watch it. This intern will support the Program Operations team by assisting with tasks such as: submit program/schedule information into Nielsen application for NBC and 6 cable networks; prepare for tent pole events i.e 2020 Olympics by reviewing detailed information in spreadsheets and Nielsen systems; assist with lineup submission to Nielsen by ensuring the data submitted matches internal clearance systems; assist with Nielsen audits and corrections, in addition to ad hoc projects as necessary to support the group's overall function. Consumer Insights & Innovation: The research team uses both conscious and non-conscious measures to understand how consumers engage with media. The Summer 2020 intern will provide support on various tasks related to Biometric research studies conducted at the NBC Media Center including: uploading existing biometric data sets into an easy to use online tool designed to visualize biometric data, annotating curves for reports, and helping to build up a normative biometric database for ads, promos, and programs tested at the NBC Media Center.
• In pursuit of an Associate, Bachelor or Graduate degree at an Accredited Institution and be able to provide documentation to confirm your degree progress.
• Current class standing of sophomore or above (30 credits)
• Cumulative GPA of 3.0 or above
• Must be 18 years of age or older
• Must have unrestricted authorization to work in the U.S. without a visa or sponsorship by NBCUniversal
• Needs to be able to work on-site in New York, NY
Internships at NBCUniversal are paid and do not require course credit.
Deadline: Interested applicants are encouraged to apply by February 14, 2020.
Program Dates: June 2020 – August 2020.
• Desired Majors: Advertising, Business Administration, Communications, Data Analytics, Finance, Marketing, Media Studies, Neurobiology, Public Relations, Research
• Desired Characteristics: Interest in the business aspects of television, basic Excel knowledge, rich numerical and analytical skillset.
• Previous internship experience or on-campus leadership.
The NBCUniversal Internship Program is an experience like no other. We offer diversity of opportunities, with unique internships across our iconic portfolio of brands. Through unparalleled access to the best in the business, hands-on training & one-of-a-kind networking events, our interns have the chance to influence change. Our interns are ambitious, innovative and savvy; they shape the way we do things. Here you can contribute as content creators, problem solvers & innovators. Here you can learn the power and possibilities of media and technology. Here you can go far.
NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.