Director of Brand Marketing & Partnerships, Mansion Global

Employer
Dow Jones
Location
NEW YORK, New York
Salary
competitive
Posted
Jan 05, 2020
Specialty
Operations
Metro Area
New York
Duration
Full Time





By selecting “Apply” above, you indicate you have read and acknowledge the Dow Jones Applicant Privacy Notice and Dow Jones Cookie Policy , including data transfers as described in the Policy.





















Job Description:





The Director role will be responsible for developing and executing the brand and marketing





strategy to promote growth and support revenue goals for Mansion Global and Penta in





partnership with group stakeholders. The role will manage a team to deliver high-quality





campaigns, partnerships, events and revenue ideas to achieve business KPIs. The role will use





data and customer insights to identify opportunities, inform direction, set goals and execute in





the areas where it pertains to:













1) Marketing and Branding



○ Maintain brand integrity, including the premium, luxury lifestyle identity, and voice





across revenue opportunities and marketing globally





○ Develop and execute strategic, creative marketing campaigns to grow readership,





subscribers (where applicable) and brand awareness





○ Allocate the budget, find creative solutions and be resourceful to support





business targets





○ Collaborate with ad sales on custom content initiatives













2) Live Journalism



○ Develop and execute the event strategy that aligns with the business goals, from





small bespoke, custom dinners to larger conferences





○ Effectively collaborate with multiple teams and stakeholders to project manage,





promote and execute events for Barron’s Group





○ Liaise with the events team help with onsite logistics













3) Partnerships



○ Identify new opportunities to help support growth, revenue goals, or help add





value to the business (brand awareness, revenue, content)





○ Manage all partnerships, including existing relationships

















This role should have proven success in effectively communicating cross-functionally and





delivering projects through multiple teams including, but not limited to, editorial, sales, and





event teams. Advocate, on behalf of the brands, as an ambassador throughout DJ to connect





with other teams when synergies support goals.

















Ability to be a team player, have a positive attitude, a solution-oriented mindset and flex to be





strategic, or in the weeds, depending on the project and work required.

























Dow Jones , Making Careers Newsworthy

















All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

















Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.

















Business Area: BG - MANSION GLOBAL





























Job Category: Marketing Group









About Us













Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

















If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.





















Req ID: 19642






Similar jobs

Similar jobs