SHE Media: E-Commerce Writer, SheKnows.com and StyleCaster.com   

7 days left

Location
New York City, New York (US)
Salary
Base + Benefits (Medical, Dental ,Vision & 401k)
Posted
Jan 06, 2020
Metro Area
New York
Duration
Full Time

SHE Media: E-Commerce Writer, SheKnows.com and StyleCaster.com   

The E-Commerce Writer will be a key member of the SHE Media editorial teams that includes SheKnows and StyleCaster.  The E-Commerce Writer will work closely with the Director of Editorial Operations to craft shoppable stories across all verticals of both sites and manage our e-commerce and affiliate shopping efforts on Amazon. The ideal candidate will have experience or interest in creating product-driven content for our pro-women audience, as well as experience in digital publishing, including SEO best practices and how to package content for multiple distribution platforms. Success in this role requires an impeccable knowledge of products/retailers across a wide array of categories, and a demonstrated understanding of how to drive affiliate revenue while adhering to SheKnows and StyleCaster’s voice, taste level and visual aesthetic.

The Work: 

  • Write approximately 5 shoppable stories/product roundups per day in the fashion, beauty, parenting and lifestyle/home décor categories that engage our audience and drive sales conversions
  • Improve shopping content performance by reviewing key metrics related to clicks and sales
  • Manage efforts for the Amazon Partner Program or other similar vendor programs as needed
  • Work with staff editors to optimize shoppable editorial content for affiliate revenue
  • Liaise with in-house designer to conceptualize original artwork and product collages
  • Meet with vendors and attend events on behalf of SheKnows and StyleCaster when appropriate
  • Update and optimize existing top-performing shoppable content and gift guides

The Fine Print:

  • 2+ years of professional writing / editing experience, with at least one year working on e-commerce stories
  • A demonstrated understanding of the modern woman's shopping space, including trends and brands across beauty, fashion, parenting and lifestyle  
  • Exceptional skills in writing and packaging content through an inclusive, body positive, pro-woman lens
  • Well-versed in digital and affiliate strategy, analytics and SEO best practices

About SHE Media:

With a mission of women inspiring women, SHE Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate nearly 1 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.

About PMC:

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired. To learn more about PMC and its iconic brands, visit www.pmc.com.

 

 

 

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