Sr. Manager, Retention Media, Peacock, Direct-to-Consumer
Location: Universal City, California
Function: Marketing & Communications
Specialty: Digital Marketing, Web Production
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive
Work with cross-functional teams to strategize and execute performance marketing campaigns that drive engagement and increase usage across various channels including but not limited to Paid Social, Paid Search, and Programmatic.Serve as a central point of contact for the performance marketing agency to plan and optimize spend towards CPEV goals across channels, and then summarize results for a broader audience.Work closely with CRM team to develop omnichannel media strategies that support customer lifecycle marketing objectives and reduce subscriber churn.Key liaison between CRM and Analytics teams ensuring reliable and accurate measurement of incremental impact of retention media on user engagement.Work across teams to understand & map out customer journeys and media touchpoints across devices and platforms.
Meet Peacock, NBCUniversal’s new, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture.
We’re growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So if this sounds like you, join our flock. And we promise, we won’t put your stapler in Jell-O. We are looking for a media savvy, data driven Sr. Manager, Retention Media to join our team. The role will support the Performance Media team in planning the strategy and managing the optimization of retention media to drive customer engagement with Peacock/direct-to-consumer products.
● 5+ years’ experience direct response marketing required.
● Proven track record driving engagement acceleration and long-term business KPIs and through paid media campaigns.
● Entertainment, advertising or e-commerce industry experience with demonstrated ability to develop and drive strategic marketing plans for large, complex organizations.
● Strong analytical capabilities, particularly around attributing incremental uplift of media campaigns utilizing CRM measurement methodologies (target vs. control, pre/post, etc.).
● Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.
● CRM experience not required but is a plus.
At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.
NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.