Sr. Marketing Communications Specialist
- Full Time
Cox Communications is the largest
private telecom company in America, and we proudly serve six million homes and
businesses across 18 states. At Cox, we are committed to creating meaningful
moments of human connection, not only with our products and services, but also
with our career opportunities. Come connect with us and let’s build a better
The Cox Media
Senior Marketing Communications Specialist creates and implements marketing
strategies, programs and materials for Cox Media products and services in an
effort to attract new clients, grow total advertising spend with existing
clients and reduce overall client churn in the local market. Customizes
corporate marketing initiatives to optimize performance and maintain brand
integrity in the local market. Serves as the resident expert on product
positioning, internal and external communications, lead and demand execution
and brand integrity. Segment clients appropriately and develops
actionable front-to-end marketing strategies based on business insights and a
keen understanding of the client base in the local market.
requires a fast pace of work, multiple demands and high pressure to deliver
research results to accommodate others’ schedules and priorities. Works
independently with limited or remote supervision; requires a higher degree of
autonomy, proactivity and initiative than lower level positions.
Budget-driven; pressure to meet ambitious revenue goals. Use of personal
or company car to travel occasionally to clients’ locations within the
system. Travels 10-30% of the time. Has contact with external clients
by phone and in person. May occasionally participate in on- and off-site
client activities which may occur outside regular business hours.
Requires significant collaboration with others with no formal organizational
authority. The position works in a cubicle at a desk in Cox Media
Responsibilities and Essential Functions
and update design elements, copywriting, report templates and overall brand
cohesiveness of sales collateral pieces, competitive positioning materials and
packages, campaign performance reports, and always ensures consistency of
implements and reports results of client retention programs, campaigns and
initiatives with an end goal of reducing client churn.
implements and reports results of demand generation strategies, campaigns and
tools to acquire new leads, qualify lead potential, and "warming"
implements and reports results of marketing programs for unique local products
such as local origination channels and local digital media products.
Cox Media ad solicitation strategy and campaigns in the local marketplace and
takes initiative to find opportunities and recommend solutions, based
with Marketing Analyst to perform deep dive analysis into client segments and
identify market opportunities.
leads to Sales at appropriate point.
with Marketing Analysts to develop "head storyteller" presentation
templates for use by Sales and Sales Services as a blueprint for developing
customized client presentations.
and provides Media Solutions Center (inside sales, transactional business) with
marketing materials, packages and related market information to build and
execute on sales & marketing strategies.
with Cox Residential and Business with market information to build and execute
on sales and marketing strategies, support local cross-channel inventory and
and manages client and internal events and opportunities provided by Cox Media,
Cox Residential and Business (i.e. bill inserts, newsletters, eblasts,
and maintains local Cox Media.com content, client testimonial/case study
library and Cox Media's social media presence on identified platforms to
encourage client engagement and dialogue.
and quality checks all customer-facing materials being created within other
departments to ensure they adhere to our brand guidelines.
- Answers ad
hoc questions and provides information to affiliate representatives and Cox
colleagues related to product positioning, digital media product capabilities,
social media, client retention initiatives, lead and demand generation tactics,
Cox Media business-to-business advertising strategy and the Cox Media
and delivers training for Sales, Sales Services and new hire
client touch-point communications and trade requests.
information and disseminates marketing intelligence to sales and other
the execution of turn-key Cox Media internal communications related to
company-wide strategies and initiatives.
with Analyst to disseminate programming information to Sales and Sales
- Seeks out
and attends job-related training to increase knowledge industry, media
landscape and business-to-business marketing strategies.
5 or more years of experience required in related field; 3 or more years of experience required if candidate possesses a related advanced degree
External candidates - 4 years marketing communications or public relations experience preferred in a related field (Internal candidates-3 years)
1 year media marketing communications experience
2 years experience using Microsoft Office applications PowerPoint, Excel, Word, Outlook in a work setting with demonstrated expertise in PowerPoint
Valid driver’s license, good driving record, reliable transportation
Excellent skills in adaptability, building relationships, delivering customer service, formal presentations, functional competence, high impact communication, initiating action, PC skills, producing results, quality orientation, reasoning, and written communication, in order to work effectively with teams throughout organization.
Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Business Management or a related field.
3 years marketing communications experience in a sales-driven media organization
Experience in telecommunications industry desired
About Cox Communications
Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique. Cox Communications is the largest division of Cox Enterprises, a family-owned business founded in 1898 by Governor James M. Cox.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.