Sr. Marketing Communications Specialist

Location
Oklahoma City, Oklahoma
Salary
competitive
Posted
Jan 08, 2020
Specialty
Content Marketing
Metro Area
Oklahoma City
Duration
Full Time

Cox Communications is the largest
private telecom company in America, and we proudly serve six million homes and
businesses across 18 states. At Cox, we are committed to creating meaningful
moments of human connection, not only with our products and services, but also
with our career opportunities. Come connect with us and let’s build a better
future together.

Role Summary

The Cox Media
Senior Marketing Communications Specialist creates and implements marketing
strategies, programs and materials for Cox Media products and services in an
effort to attract new clients, grow total advertising spend with existing
clients and reduce overall client churn in the local market.  Customizes
corporate marketing initiatives to optimize performance and maintain brand
integrity in the local market.  Serves as the resident expert on product
positioning, internal and external communications, lead and demand execution
and brand integrity.  Segment clients appropriately and develops
actionable front-to-end marketing strategies based on business insights and a
keen understanding of the client base in the local market.

The positions
requires a fast pace of work, multiple demands and high pressure to deliver
research results to accommodate others’ schedules and priorities.  Works
independently with limited or remote supervision; requires a higher degree of
autonomy, proactivity and initiative than lower level positions. 
Budget-driven; pressure to meet ambitious revenue goals.  Use of personal
or company car to travel occasionally to clients’ locations within the
system.  Travels 10-30% of the time.  Has contact with external clients
by phone and in person.  May occasionally participate in on- and off-site
client activities which may occur outside regular business hours. 
Requires significant collaboration with others with no formal organizational
authority. The position works in a cubicle at a desk in Cox Media
offices. 

 Primary
Responsibilities and Essential Functions

  • Creates
    and update design elements, copywriting, report templates and overall brand
    cohesiveness of sales collateral pieces, competitive positioning materials and
    packages, campaign performance reports, and always ensures consistency of
    message. 
  • Creates,
    implements and reports results of client retention programs, campaigns and
    initiatives with an end goal of reducing client churn. 
  • Creates,
    implements and reports results of demand generation strategies, campaigns and
    tools to acquire new leads, qualify lead potential, and "warming"
    potential leads. 
  • Creates,
    implements and reports results of marketing programs for unique local products
    such as local origination channels and local digital media products. 
  • Implements
    Cox Media ad solicitation strategy and campaigns in the local marketplace and
    takes initiative to find opportunities and recommend solutions, based
    results. 
  • Collaborates
    with Marketing Analyst to perform deep dive analysis into client segments and
    identify market opportunities.
  • Transfers
    leads to Sales at appropriate point. 
  • Collaborates
    with Marketing Analysts to develop "head storyteller" presentation
    templates for use by Sales and Sales Services as a blueprint for developing
    customized client presentations. 
  • Collaborates
    and provides Media Solutions Center (inside sales, transactional business) with
    marketing materials, packages and related market information to build and
    execute on sales & marketing strategies. 
  • Collaborates
    with Cox Residential and Business with market information to build and execute
    on sales and marketing strategies, support local cross-channel inventory and
    cross-initiatives. 
  • Executes
    and manages client and internal events and opportunities provided by Cox Media,
    Cox Residential and Business (i.e. bill inserts, newsletters, eblasts,
    etc.).  
  • Develops
    and maintains local Cox Media.com content, client testimonial/case study
    library and Cox Media's social media presence on identified platforms to
    encourage client engagement and dialogue. 
  • Monitors
    and quality checks all customer-facing materials being created within other
    departments to ensure they adhere to our brand guidelines. 
  •  Answers ad
    hoc questions and provides information to affiliate representatives and Cox
    colleagues related to product positioning, digital media product capabilities,
    social media, client retention initiatives, lead and demand generation tactics,
    Cox Media business-to-business advertising strategy and the Cox Media
    brand. 
  • Develops
    and delivers training for Sales, Sales Services and new hire
    orientation.  
  • Manages
    client touch-point communications and trade requests. 
  • Compiles
    information and disseminates marketing intelligence to sales and other
    appropriate departments. 
  • Manages
    the execution of turn-key Cox Media internal communications related to
    company-wide strategies and initiatives.  
  • Collaborates
    with Analyst to disseminate programming information to Sales and Sales
    Services. 
  • Seeks out
    and attends job-related training to increase knowledge industry, media
    landscape and business-to-business marketing strategies.
The Senior Marketing Communications Specialist demonstrates a higher level of initiative in identifying opportunities, autonomy in managing work, and proactivity in collaborating to achieve results required than lower level specialists.

QUALIFICATIONS




Minimum


5 or more years of experience required in related field; 3 or more years of experience required if candidate possesses a related advanced degree



External candidates - 4 years marketing communications or public relations experience preferred in a related field (Internal candidates-3 years) 



1 year media marketing communications experience



2 years experience using Microsoft Office applications PowerPoint, Excel, Word, Outlook in a work setting with demonstrated expertise in PowerPoint



Valid driver’s license, good driving record, reliable transportation



Excellent skills in adaptability, building relationships, delivering customer service, formal presentations, functional competence, high impact communication, initiating action, PC skills, producing results, quality orientation, reasoning, and written communication, in order to work effectively with teams throughout organization.




Preferred




Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Business Management or a related field.



3 years marketing communications experience in a sales-driven media organization



Experience in telecommunications industry desired 



About Cox Communications

Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique. Cox Communications is the largest division of Cox Enterprises, a family-owned business founded in 1898 by Governor James M. Cox.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.  Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility.  Cox is not responsible for any fees or charges associated with unsolicited resumes.

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