Director, Marketing & Creative

Posted: 1/9/2020

Location: Universal City, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


Role Summary
The Director, Marketing and Creative is responsible for the account management and creative development of promotional marketing and creative campaigns. Group builds, develops and manages strategic partnerships between corporate businesses and the Motion Picture group. The focus of this position is to oversee domestic partner campaigns. Position reports to Vice President, Marketing & Creative - Domestic Partnerships.

Essential Responsibilities
  • Responsible for overseeing, developing and executing strategic entertainment marketing campaigns supporting full slate of Universal Pictures theatrical releases
  • Lead creative development of integrated advertising campaigns including television, print, creative content, digital/social media; in-store point of sale, packaging, premiums; includes approval process internally (senior marketing execs, brand managers, legal) and externally (brands, filmmakers, talent)
  • Serve as partner’s main point of contact, ensuring brand consistency across all elements, and coordinating with filmmakers and theatrical marketing to develop impactful co-branded campaigns.
  • Lead and guide junior members of team, including one direct report
  • Oversee Partnership division’s marketing and publicity initiatives including talent/filmmaker public appearances, special shoots, press junkets and field promotions
  • Create pitch materials including sales presentations, reels, sell sheets and more
  • Manage department’s creative asset distribution internally and externally
  • Oversee departmental budgets


  • Basic Qualifications
    •5-10+ years of experience in strategic marketing at a motion picture studio, advertising agency or large brand, specifically working with promotional partners and developing creative integrated advertising campaigns in the entertainment industry
    •Bachelors degree

    Eligibility Requirements
    •Interested candidates must submit a resume/CV online to be considered
    •Must be 18 years or older
    •Must have unrestricted work authorization to work in the United States
    •Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program

    Desired Characteristics
    •Experience working with filmmakers, talent and/or creatives
    •Deep knowledge of promotions business
    •Excellent communication skills and the ability to develop clear and consistent messages across many different stakeholders
    •Creative & strategic thinker, resourceful, self-motivated
    •Possess strong initiative/follow-through and able to anticipate the needs of the Account Management Team; adept at multi-tasking and prioritization
    •This person must also be flexible, entrepreneurial, resourceful, professional, and yet a team player.
    •Ability to manage upwards to multiple supervisory inputs and be capable of working as a member of a team as well as independently

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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