Analyst/Senior Analyst, Media & Market Research

Location
New York City, New York (US)
Salary
Competitive annual salary
Posted
Jan 15, 2020
Metro Area
New York
Duration
Full Time

Sesame Workshop is looking for an Analyst/Senior Analyst, Media & Market Research who is an experienced market research professional to support company-wide market research needs. The Research Analyst will play a pivotal role in managing the day-to-day market research activities related to Sesame Street, Sesame Workshop and various business endeavors. This right candidate would be responsible for supporting the market research team across a variety of projects inclusive by not limited to rating analysis, syndicated research analysis, analyzing primary research data, creating sales sheets for business teams, etc.   

Please note:  This position is based in Sesame Workshop’s NYC office and requires a fulltime M-F 9:30 AM-5:30 PM commitment.  

Who you Report to:  This position reports to the Senior Director Market Research but will be working closely and in support of the Vice President Market Research and Senior Manager Market Research.


Responsibilities Include: 

  • Day to day support for the research team
  • Responsible for creating and distributing monthly rating reports
  • Answer ad-hoc requests from business units across the company which may include creating sales sheets or pitch decks for various needs
  • Be responsible for sending out “landscape updates” to the internal teams including quarterly competitive show update
  • Be responsible for creating and distributing reports on various syndicated data including E-score, Brand Trends, Digital TV reports, etc.
  • Support the market research team on various primary research projects

Basic Requirements

  • Must have the legal right to work in the United States
  • Bachelor’s Degree. Master’s Degree a plus   
  • 3-4 years’ experience in a media/market research environment
  • 2+ years using Nielsen N-Power
  • Experience with other analytics tools (Google Analytics, YouTube Analytics, etc) a plus
  • Experience with primary research (surveys, focus groups, etc) a plus
  • Knowledge of MS Office (Word, Excel, PowerPoint)
  • Effective oral and written communication skills, excellent interpersonal skills, and computer literacy.

 

Other Desired Skills and Experience

  • You have personally worked with ratings data or analytics data
  • Experience selecting and managing vendors including contract and budget management
  • Experience working with syndicated primary research studies
  • Desire to learn about primary market research both in the US and across the globe
  • Strong math and statistical skills.
  • Ability to convey research findings in “non-research” language to internal partners
  • Ability to use research to help the company think strategically
  • Strong project management skills
  • You enjoy working closely with business partners to provide teams with the highest level of research support – including ad-hoc and short turn-around requests
  • Strong attention to detail & time management skills
  • Ability to work independently as well as in a team setting
  • You have high energy and enthusiasm for the position
  • Work well in a high-pressure environment
  • Must be able to work with internal partners across functional areas

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