Digital Marketing Manager

Location
Atlanta, Georgia
Salary
competitive
Posted
Jan 14, 2020
Specialty
Content Marketing
Metro Area
Atlanta
Duration
Full Time
As a Digital Marketing Manager on the Manheim
Marketing team, you will be responsible for supporting and executing national
marketing strategies for our business’ automotive auction products. You will
bring your proven creative, analytical and project management capabilities to
imagine, plan, implement and optimize compelling digital campaigns. You will do
so with a heighten focus on email marketing that drives customer acquisition
and engagement for our initiatives, products and our brands. The ideal candidate
is a seasoned email marketer with a passion for all digital marketing and
proven experience of building and using scalable tools to increase brand recognition,
product adoption and engagement for B2B audiences.


Reporting to the Sr. Director of Omnichannel
Marketing, The Digital Marketing Manager will be accountable for our digital
platforms leading today’s email strategy and deployment, with a programmatic
approach to managing campaign needs. S(he) will also help us in building
“tomorrow’s” Omnichannel ability with a focus on SMS, Social and web strategy
and deployment. This person will also work internally in a cross-functional
manner, collaborating with national teams across Product, Brand, and Field
Marketing as well as other internal stakeholders to target appropriate
customers and deliver email marketing campaigns that drive product awareness
and impact. Lastly, this person will own testing and collaborate on
measurement, optimizing for what drives engagement and reporting the impact of
the email marketing initiatives on the business growth.



Key Responsibilities



  • Collaborate
    with marketing partners to understand Manheim products and the customer
    experience when applying, activating and using the auction products
  • Develop and
    execute high-impact email campaigns that inspire consumers and drive activation
    and customer engagement for Manheim tools and initiatives
  • Use data and
    insights to develop a deep understanding of the email channel and translate
    those insights into innovative customer campaigns
  • Develop
    rigorous testing programs to analyze campaign effectiveness across multiple
    dimensions (e.g. audience segment, channel, etc.) and continually test, analyze
    and optimize tactics to maximize ROI
  • Establish the
    KPIs for campaign performance tracking, reporting on these and key launch
    success metrics often
  • Work with
    other company stakeholders to develop strategies to grow touchpoints and
    improve content creation efficiency to achieve team goals
  • Be able to
    move quickly to adapt our business operations to keep pace with industry
    changes
  • Self-starter,
    with the ability to take initiative to understand and solve problems
















Qualifications:Basic Qualifications

  • 5+ years
    relevant work experience in email marketing
  • 3+ years’
    experience managing email campaigns in a marketing automation platform
  • Bachelor’s
    degree in marketing, business, or other related field or equivalent experience







 

Preferred Qualifications

  • Experience
    developing email marketing programs for a large brand or business
  • Strong
    analytic and quantitative skills – ability to use data to develop and measure
    marketing programs
  • Advanced level Excel skills







About Cox Automotive

Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

 

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