Sr. Manager, Paid Social, Peacock

Posted: 1/25/2020

Location: New York, New York
Function: Marketing & Communications
Specialty: Digital Marketing, Web Production
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


Meet Peacock, NBCUniversal’s new, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture.

We’re growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So if this sounds like you, join our flock. And we promise, we won’t put your stapler in Jell-O.


We are looking for a media savvy, data driven Sr. Manager, Paid Social to join our team. The role will support the Performance Media team in planning the strategy and managing the optimization of paid social campaigns driving subscriptions across Peacock/direct-to-consumer products.

Responsibilities

  • Manage all paid social acquisition campaigns across various networks including but not limited to Facebook, Instagram, Messenger, Snapchat, YouTube, Twitter, TikTok, Pinterest, and Reddit.

  • Serve as a central point of contact for the performance marketing agency to plan and optimize social media campaigns towards CPA, LTV, and ROAS goals across channels, and then summarize results for a broader audience.

  • Own social media performance strategy, reporting regularly to senior marketing team with updates on pacing, volume, optimizations, and channel contribution to business objectives.

  • Drive efficient awareness and demand for Peacock originals and exclusives, and NBCUniversal network and library content, via team of content marketers and media buyers.

  • Manage development of thumb stopping, natively social creative ensuring best practices are implemented across all social networks.

  • Work with cross-functional teams to develop compelling creative assets, test hypotheses and build out a/b test plans, and ensure accurate measurement and reporting of campaign performance.

  • Key liaison between organic and paid social teams ensuring best practices and key learnings are shared between the teams.

  • Work closely with social media account reps, staying on top of industry trends, leverage new technologies and participate in open betas across the platforms.

  • Maintain optimal channel and investment mix based on MTA and MMM modelling recommendations.



  • ● 5+ years’ experience managing paid performance marketing campaigns on social.
    ● Proven track record optimizing media campaigns to deliver against CPA and volume objectives.
    ● Expertise in media buying across the Facebook platform (Facebook, Instagram, Messenger, etc.)
    ● Entertainment, advertising or e-commerce industry experience with demonstrated ability to develop and drive strategic marketing plans for large, complex organizations.
    ● Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.
    ● Media agency buying experience is a plus.



    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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