Mediabistro
   

Manager, Search Engine Optimization (SEO)

Fox Corporation, New York, NY USA

We produce and distribute content through some of the world’s leading and most valued brands

Level: Experienced (Non-Manager)

Duration: Full-Time


FOX Ad Sales is looking for a Manager, SEO to join their team in New York, NY. As the Manager, SEO, you will operationalize special projects across the company. You will actively manage the search elements for the content publication for personal finance marketplace Credible while also working on separate partnerships that grow revenue. This role is commercially focused, and as the Manager, SEO, you will drive traffic and qualified leads to Fox partners. You will lead various strategic partnerships and help launch new product verticals. Interest in financial news and an eye for related financial search trends is a plus. Past SEO background (including editorial) and SEO expertise, preferably in business news/media are needed.

Additional responsibilities include analyzing and strategizing around data, market research, and presenting key takeaways/findings to internal stakeholders. You should be an excellent communicator with strong prioritization skills, and can manage multiple projects and while interfacing cross-functionality around other initiatives as needed. This role will involve interacting and managing relationships /projects across multiple departments including, but not limited to, ad sales, editorial, product, business intelligence, finance, and legal.

A SNAPSHOT OF YOUR RESPONSIBILITIES

  • Manage and oversee SEO tools, such as Google Trends, Google Search Console, CognitiveSEO, SimilarWeb, & more for keyword research, competitive analysis, and optimization
  • Strategize on how to best utilize SEO tactics to drive traffic to various key Fox initiatives and partnerships and present recommendations to Executives
  • Monitor business news cycle for search trend
  • Score and optimize personal finance content (roughly 20+ articles weekly), including modifying heading (H1, H2) tags, keywords, and structure of articles to best optimize for Search
  • Lead SEO coverage in launching new personal finance verticals (including planning and executing) and other future verticals
  • Manage analytics tools (such as Adobe Analytics & Chartbeat) to track referrals to major Fox partnership priorities and identify potential gaps
  • Identify when to re-optimize and republish archived/evergreen content to maximize Search referrals and improve SERP ranking
  • Create evergreen content plans and editorial calendars to identify SEO opportunities around pre-planned events (ex: tax season, rate changes, etc.)
  • Identify and help resolve technical SEO issues (errors via Search Console) in real-time
  • Monitor and research trends and opportunities in the digital landscape, and based on these trends, create strategies and recommendations to grow new partnerships and strengthen existing ones

WHAT YOU WILL NEED

  • Strong editorial background
  • A minimum of 4 or more years of SEO experience, preferably involving lead-generation and/or personal finance products
  • Deep understanding of keyword optimization and how search trends play a role in driving referrals via search
  • Technical familiarity of Google algorithm changes, SERP, etc., and SEO/analytics tools (ex: Adobe Analytics, Chartbeat, Search Console, SimilarWeb, etc.)
  • Fundamental understanding of technical SEO optimizations and how to deploy optimized content
  • Excellent communication skills and ability to make recommendations around improving SEO
  • Highly analytical, ability to interpret data, recognizing inflection points and key insights
  • Interest in digital media and personal finance products

ABOUT YOU

  • Self-starter, entrepreneurial spirit
  • Strong and collaborative work ethic
  • Critical thinker and creative problem solver
  • Forward-thinking mentality with an interest in growth, growing revenue, and digital media

NICE TO HAVE, BUT NOT A DEALBREAKER

  • Bachelors Degree

About Fox Corporation

ABOUT US


Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News, FOX Sports, the Fox Network, and the FOX Television Stations. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

Fox News Media

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Radio, FOX News Headlines 24/7, FOX News podcasts and the digital streaming subscription service FOX Nation. A top five-cable network, FNC has been the most watched television news channel for more than 17 consecutive years, while FBN has ranked as the number one business channel for the past two years. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

Fox Sports

FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes the sports television arm of the FOX Network; FS1, FS2; FOX Soccer Plus; FOX Deportes, FOX College Sports and a majority stake in the Big Ten Network. FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships.

Fox Entertainment

FOX Entertainment, a premier national television broadcaster, is renowned for its combination of appealing primetime entertainment and powerful sports programming. It delivers 15 hours of weekly primetime programming to 208 local market affiliates, reaching approximately 99.9% of all U.S. television households. Among 18- to 34-year-olds, FOX has ranked among the top two networks in primetime entertainment for the past 23 years.

Fox TV Stations

FOX Television Stations is one of the nation’s largest owned-and-operated network broadcast groups, comprising 28 stations in 17 markets and covering over 37% of U.S. television homes. This includes seven duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, San Francisco, Washington, D.C. and Houston; as well as duopolies in Minneapolis, Phoenix, Orlando and Charlotte.

Fox Corporation

Want to learn more about Fox Corporation? Visit Fox Corporation's website.