Mediabistro
   

Senior Data Analyst, Marketing

Fox Corporation, New York, NY USA

We produce and distribute content through some of the world’s leading and most valued brands

Level: Experienced (Non-Manager)

Duration: Full-Time


Fox News Media is looking for an experienced digital and customer marketing analyst to join their team! As the Senior Marketing Data Analyst, Fox Nation, you will focus on the analytics and reporting for our direct to consumer product, Fox Nation. The Senior Marketing Data Analyst partner and collaborate with Fox Nation teams to deliver stable and consistent reporting and must hold accuracy to the highest standard.

The Senior Marketing Data Analyst requires critical thinking to help drive strategic decision-making through detailed analysis, insights, and reporting on key performance indicators (KPIs) to accelerate audience and profit growth. You must be able to translate acquisition and marketing data into visual presentations to be presented to decision makers, and will help produce the required reports and insights to ensure all channels and customer marketing strategies deliver improved customer lifetime value and marketing ROI.

A SNAPSHOT OF YOUR RESPONSIBILITIES

  • Develop customer and channel level analyses that surface trends and performance gaps for both the acquisition and CRM teams to base planning and action against.
  • Analyze and monitor CPA performance across paid efforts to promote effective and efficient campaigns
  • Evaluate purchase funnel performance spanning several marketing channels
  • Lead customer cohort and behavioral analysis. Define customer lifetime value, and develop customer segmentation and engagement analysis
  • Maintain foundational reports and forecasting models to support performance tracking and optimization for the Fox Nation team, with a heavy focus on marketing
  • Perform a wide range of ad-hoc analytics studies to identify actionable insights and recommendations for the acquisition and customer management teams to adjust campaigns and spend levels, targeting practices, and optimize toward a higher quality consumer and improved average order value
  • Support with daily monitoring of campaigns and channel performance, pulling out key trends and anomalies that allow the team to hone in on untapped opportunities or risk mitigation as they build out plans
  • Help structure A/B and multivariate tests, ensuring the structure and tracking methodology is sound to produce meaningful insights and success measurement

WHAT YOU WILL NEED

  • 3-5 years in customer marketing analytics, with expertise developed in a fast-paced consumer business. Multi-channel campaign and advanced analytics in a digital environment
  • Proficient knowledge of database applications such as Amazon Redshift and programming languages (SQL, Python) and experience joining across data sets
  • Experience with translating 1st & 3rd party data such as Adobe Analytics, Google Analytics, AppsFlyer, Optimizely, Evergent etc.
  • Advanced knowledge of MS Excel functions, formulas, VLOOKUP function, and pivot tables
  • Experience with data visualization tools (Looker, Tableau preferred)
  • Proven ability to construct AB / Multivariate (MVT) Testing approach from hypothesis generation through data gathering and conclusions
  • Ability to communicate effectively, and value building strong relationships with colleagues and stakeholders
  • Effective interpersonal skills with the ability to work across multiple groups and levels in the organization
  • Positive, people-oriented, and energetic attitude with an entrepreneurial spirit

NICE TO HAVE, BUT NOT A DEALBREAKER

  • Degrees in: Business Analytics; Statistics; Mathematics; Economics; Business; Computer Science

About Fox Corporation

ABOUT US


Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News, FOX Sports, the Fox Network, and the FOX Television Stations. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

Fox News Media

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Radio, FOX News Headlines 24/7, FOX News podcasts and the digital streaming subscription service FOX Nation. A top five-cable network, FNC has been the most watched television news channel for more than 17 consecutive years, while FBN has ranked as the number one business channel for the past two years. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

Fox Sports

FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes the sports television arm of the FOX Network; FS1, FS2; FOX Soccer Plus; FOX Deportes, FOX College Sports and a majority stake in the Big Ten Network. FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships.

Fox Entertainment

FOX Entertainment, a premier national television broadcaster, is renowned for its combination of appealing primetime entertainment and powerful sports programming. It delivers 15 hours of weekly primetime programming to 208 local market affiliates, reaching approximately 99.9% of all U.S. television households. Among 18- to 34-year-olds, FOX has ranked among the top two networks in primetime entertainment for the past 23 years.

Fox TV Stations

FOX Television Stations is one of the nation’s largest owned-and-operated network broadcast groups, comprising 28 stations in 17 markets and covering over 37% of U.S. television homes. This includes seven duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, San Francisco, Washington, D.C. and Houston; as well as duopolies in Minneapolis, Phoenix, Orlando and Charlotte.

Fox Corporation

Want to learn more about Fox Corporation? Visit Fox Corporation's website.