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Associate Director, Strategic Creative Partnerships

Fox Corporation, Los Angeles, CA USA

We produce and distribute content through some of the world’s leading and most valued brands

Duration: Full-Time


The Associate Director, Strategic Creative Partnerships at Fox Entertainment will play an integral role in the creative development and execution of marketing partnerships that will create meaningful, cross-platform experiences for brands. You will be responsible for leading theatrical studio marketing partnership ideation while also managing multiple other categories of brand partnership projects at varying stages of research, ideation, development, design and implementation/execution. You will also provide recommendations on the direction a partnership should take with various FOX Entertainment properties and IP.

The AD will analyze current market research data and trends and use the information to advise on, and develop practical solutions for branded content and marketing partnerships. You will help drive projects forward with innovative concepts, a strong desire to develop ideas and work closely with various FOX teams to ensure pathways of communication remain fluid. You must be exceedingly proactive, full of energy, and eager to thrive in an entertainment-focused, creative environment. This position works closely with the SVP and VP, and Director of Strategic Creative Partnerships.

A SNAPSHOT OF YOUR RESPONSIBILITIES

  • Proactively keep up-to-date on all FOX network IP, characters, and owned channels to leverage and develop brand partnership offerings, which includes viewing current season shows and following all show social handles
  • Research potential brand partners that align with Fox IP and marketing efforts
  • Partner with Creative Partnerships Director and VP to formulate strategies that are customized to fit specific client objectives and briefs, which includes brainstorming and liaising with various internal teams to create compelling on-air, digital, and 360 marketing partnership programs
  • Distill network/brand research data and create client-facing stories to support partnership ideas
  • Develop and create groundbreaking partnership ideas that provide marketing value for our shows as well as support a brand partner’s marketing objectives
  • Collaborate with copywriters to create compelling narratives to support Partnership ideas
  • Collaborate with designers to bring ideas to life via visuals and design aesthetics
  • Manage partnership from conception to execution with an astute attention to creative output, ensuring that work surrounding the partnership delivers on the original intention and vision of the partnership, both for the brand and our shows
  • Execution on-set, working with talent, production and clients interchangeably, and understand the timing and pace of network television
  • Develop relationships with key internal stakeholders that support creative partnerships
  • Operate cross-functionally, straddling the line between research guru, idea generator, problem solver and brand interpreter
  • Own the partnerships deal confirmation letter to share with internal marketing teams with support from the coordinator
  • Own the development of the creative partnerships case studies that feature best in class examples or competitive detail to share in team meetings and with the wider marketing department
  • Collaborate and lead program one-sheet development with the support of the coordinator
  • Develop, maintain and distribute detailed reports on the status of partnership including highlighting any pertinent updates, manage status and agenda for all project management elements (script approvals, legal, client deliverables, workback calendars, team status grid etc) with the support of the coordinator
  • Support the VP and work with the team coordinator on proactive marketing partnership opportunities with ideation, research/insights and design
  • Assist in the departmental needs and requirements as needed by the SVP and VP

WHAT YOU WILL NEED

  • Bachelor’s degree and 5+ years of relevant brand strategy experience in the media/entertainment industry, preferably theatrical marketing and television partnerships
  • Proficiency using Powerpoint, Word and Cloud Services
  • A thirst for new trends, technology, and branded content with a strong sense of storytelling in the TV and digital space
  • Passion for and track record of developing integrated marketing and multi-platform marketing strategies with TV IP and working within or alongside TV creative and TV advertising groups across a highly matrixed organization
  • Excellent communicator and strategic thinker with the ability to lead and collaborate across divisions and functions; ability to effectively communicate/pitch partnership ideas
  • Detail-oriented and a willingness to roll up sleeves and get things done

About Fox Corporation

ABOUT US


Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News, FOX Sports, the Fox Network, and the FOX Television Stations. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

Fox News Media

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Radio, FOX News Headlines 24/7, FOX News podcasts and the digital streaming subscription service FOX Nation. A top five-cable network, FNC has been the most watched television news channel for more than 17 consecutive years, while FBN has ranked as the number one business channel for the past two years. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

Fox Sports

FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes the sports television arm of the FOX Network; FS1, FS2; FOX Soccer Plus; FOX Deportes, FOX College Sports and a majority stake in the Big Ten Network. FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships.

Fox Entertainment

FOX Entertainment, a premier national television broadcaster, is renowned for its combination of appealing primetime entertainment and powerful sports programming. It delivers 15 hours of weekly primetime programming to 208 local market affiliates, reaching approximately 99.9% of all U.S. television households. Among 18- to 34-year-olds, FOX has ranked among the top two networks in primetime entertainment for the past 23 years.

Fox TV Stations

FOX Television Stations is one of the nation’s largest owned-and-operated network broadcast groups, comprising 28 stations in 17 markets and covering over 37% of U.S. television homes. This includes seven duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, San Francisco, Washington, D.C. and Houston; as well as duopolies in Minneapolis, Phoenix, Orlando and Charlotte.

Fox Corporation

Want to learn more about Fox Corporation? Visit Fox Corporation's website.