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Manager, Customer Acquisition

Fox Corporation, New York, NY USA

We produce and distribute content through some of the world’s leading and most valued brands

Level: Manager (Supervisor)

Duration: Full-Time


Fox Nation is the exclusive, members-only content streaming service produced by Fox News Channel.

Fox Nation is looking for a Manager, Customer Acquisition to optimize media planning and campaign execution in conjunction with our paid media agency in an effort to grow the Fox Nation subscriber base. The Manager, Customer Acquisition will be responsible for administration and reporting on multiple digital marketing campaigns including paid search, display, social, and high impact placements such as Roku and YouTube.

A successful candidate will have strong paid marketing experience either in-house or at an agency. You must be a self-starter and be able to work independently and as part of a wider team. The candidate must have an understanding of both organic and paid media channels and how they leverage each other to drive success. The candidate must have a proven track record for managing paid media programs with a history of increasing acquisitions. Must be comfortable with analysis and reporting on results and work within the team. Experience with a media/news company is preferred but not required.

A SNAPSHOT OF YOUR RESPONSIBILITIES

  • Work hand in hand with our paid media agency to execute multiple paid media campaigns per month
  • Grow membership base through planning and executing paid media strategy across key performance channels
  • Work with data analytics team and customer acquisition director to define KPIs and what success looks like
  • Monitor the success of all acquisition marketing activities and make recommendations for improvement
  • Work with paid media agency partner in providing post-campaign analysis, drawing on successes and failures to optimize the overall efficiency and ROAS (return on ad spend) of paid media
  • Maintain knowledge of industry best practices and new technologies

WHAT YOU WILL NEED

  • 3+ years experience in paid media (either in-house or at an agency)
  • Experience working with financial data
  • Experience working with large media budgets and the need to re-allocate and balance spending
  • Knowledge of paid search, display, and video campaigns including creative guidelines, targeting and trafficking principals
  • Strong communication and organizational skills
  • Comfortable with data and analytics and putting a story to data
  • Highly proactive and solution-oriented
  • Ability to work independently and adjust priorities, and learn quickly in the continuously evolving digital space
  • Working cross-departmentally to align campaign strategies and goals across the organization

About Fox Corporation

ABOUT US


Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News, FOX Sports, the Fox Network, and the FOX Television Stations. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

Fox News Media

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Radio, FOX News Headlines 24/7, FOX News podcasts and the digital streaming subscription service FOX Nation. A top five-cable network, FNC has been the most watched television news channel for more than 17 consecutive years, while FBN has ranked as the number one business channel for the past two years. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

Fox Sports

FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes the sports television arm of the FOX Network; FS1, FS2; FOX Soccer Plus; FOX Deportes, FOX College Sports and a majority stake in the Big Ten Network. FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships.

Fox Entertainment

FOX Entertainment, a premier national television broadcaster, is renowned for its combination of appealing primetime entertainment and powerful sports programming. It delivers 15 hours of weekly primetime programming to 208 local market affiliates, reaching approximately 99.9% of all U.S. television households. Among 18- to 34-year-olds, FOX has ranked among the top two networks in primetime entertainment for the past 23 years.

Fox TV Stations

FOX Television Stations is one of the nation’s largest owned-and-operated network broadcast groups, comprising 28 stations in 17 markets and covering over 37% of U.S. television homes. This includes seven duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, San Francisco, Washington, D.C. and Houston; as well as duopolies in Minneapolis, Phoenix, Orlando and Charlotte.

Fox Corporation

Want to learn more about Fox Corporation? Visit Fox Corporation's website.