Mediabistro
   

Data Analyst, Business Intelligence/Media Experience

Fox Corporation, New York, NY USA

We produce and distribute content through some of the world’s leading and most valued brands

Level: Experienced (Non-Manager)

Duration: Full-Time


OutKick is a leading national media platform that produces and distributes engaging content at the intersection of sports, pop culture, and politics. OutKick content and contributors, which are accessible on OutKick.com as well as across video live streams, social media, podcasts, and radio, reach tens of millions of fans each month. Originally founded by Clay Travis, OutKick is a FOX Corporation company. For more information, please visit www.OutKick.com.

We are seeking a talented data analyst to join the team to support digital analytics across Outkick Media, with a heavy focus on sports content engagement. The analysis will be concentrated around article, video, and podcast production, consumption, and marketing across platforms. The Data Analyst will focus on deriving insights and producing analyses for key business stakeholders to make more informed decisions.

The Data Analyst position will require critical thinking to help drive strategic decision-making through detailed analysis, insights, and reporting on key performance indicators (KPIs) to accelerate audience and profit growth. Accuracy must be held to the highest standard. The position will require data querying, modeling, and problem-solving. The Data Analyst must be able to translate data into visual presentations for varying levels of data literacy. The data analyst will work alongside operational and tactical team members, as well as report to major executives on a regular basis.

A SNAPSHOT OF YOUR RESPONSIBILITIES

  • Develop foundational reporting to inform the Outkick Media team on engagement patterns, platform usage, content production, and user behavior
  • Provide custom studies into the impact sports content has on consumption to help inform decisions for future feature development
  • Support with daily monitoring of digital performance, pulling out key trends and anomalies that allow the team to hone in on untapped opportunities or mitigate risk as they build out plans
  • Create funnel analyses to evaluate various tactics and marketing efforts
  • Mine large datasets and surface actionable insights, trends, and audience learnings
  • Lead customer cohort initiative to segment users to generate a deeper understanding of audience behavior and marketing tactics and build personas
  • Perform a wide range of ad-hoc analytics studies to identify recommendations for the programming, sales, marketing, content, and product teams supporting Outkick Media
  • Develop analyses to monitor performance against competitors in the sports industry
  • Help structure A/B and multivariate tests, ensuring the structure and tracking methodology are sound in order to produce meaningful insights and success measurements

WHAT YOU WILL NEED

  • 2-3 years in digital performance analytics, with expertise developed in a fast-paced environment
  • Proficient knowledge of database applications such as Amazon Redshift and programming languages (SQL, Python) and experience joining across large data sets
  • Experience 1st & 3rd party data such as Adobe Analytics, Google Analytics, AppsFlyer, Optimizely, etc.
  • Advanced knowledge of MS Excel functions, formulas, VLOOKUP function, and pivot tables is required
  • Experience with data visualization tools (Looker, Tableau)
  • Understanding of AB / Multivariate (MVT) Testing approach from hypothesis generation through data gathering and conclusions
  • Communicative person that values building strong relationships with colleagues and stakeholders
  • Effective interpersonal skills with the ability to work across multiple groups and levels in the organization
  • Positive, people-oriented, and energetic attitude with an entrepreneurial spirit

NICE TO HAVE, BUT NOT A DEAL BREAKER

  • Degrees in: Business Analytics; Statistics; Mathematics; Economics; Business; Computer Science

About Fox Corporation

ABOUT US


Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News, FOX Sports, the Fox Network, and the FOX Television Stations. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

Fox News Media

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Radio, FOX News Headlines 24/7, FOX News podcasts and the digital streaming subscription service FOX Nation. A top five-cable network, FNC has been the most watched television news channel for more than 17 consecutive years, while FBN has ranked as the number one business channel for the past two years. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

Fox Sports

FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes the sports television arm of the FOX Network; FS1, FS2; FOX Soccer Plus; FOX Deportes, FOX College Sports and a majority stake in the Big Ten Network. FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships.

Fox Entertainment

FOX Entertainment, a premier national television broadcaster, is renowned for its combination of appealing primetime entertainment and powerful sports programming. It delivers 15 hours of weekly primetime programming to 208 local market affiliates, reaching approximately 99.9% of all U.S. television households. Among 18- to 34-year-olds, FOX has ranked among the top two networks in primetime entertainment for the past 23 years.

Fox TV Stations

FOX Television Stations is one of the nation’s largest owned-and-operated network broadcast groups, comprising 28 stations in 17 markets and covering over 37% of U.S. television homes. This includes seven duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, San Francisco, Washington, D.C. and Houston; as well as duopolies in Minneapolis, Phoenix, Orlando and Charlotte.

Fox Corporation

Want to learn more about Fox Corporation? Visit Fox Corporation's website.