Paid Media Analyst
Fox Corporation, New York, NY USA
We produce and distribute content through some of the world’s leading and most valued brands
Level: Experienced (Non-Manager)
Fox Nation is the exclusive, members-only content streaming service produced by Fox News Channel.
Fox Nation is looking for a Paid Media Analyst to assist the Manager, Customer Acquisition in media negotiation +buying, digital media strategizing, campaign management, trafficking execution, reporting and analysis. The Paid Media Analyst will have a strong background in digital media planning, preferably with agency experience, with a full understanding of the campaign planning process from start to finish. The Paid Media Analyst must have a proven track record of full funnel media planning, with the ability to plan and execute campaigns based on KPIs and objectives. A successful candidate will have strong paid marketing experience either in-house or at an agency. You must be a self-starter and be able to work independently and as part of the wider team.
A SNAPSHOT OF YOUR RESPONSIBILITIES
Form strategic and tactical digital campaign approaches
Evaluate and understand media strategy and campaign objectives to develop comprehensive media plans
Research digital behaviors and market trends to help inform media plans and achieve Fox Nation objectives
Work with outside vendors to partner on relevant initiatives; bring forward new partner recommendations based on relevancy
Analyze reporting to help the team develop insights into campaign’s success based on KPIs and objectives
Work with creative team to streamline development processes for creative assets
Effectively handle multiple assignments at one time
Maintain knowledge of industry best practices and new technologies
Work cross-departmentally to align campaign strategies and goals across the organization
WHAT YOU WILL NEED
2+ years experience in paid media,(either in-house or at an agency)
Knowledge of paid channels (mainly digital display + OTT)
Strong communication and organizational skills
Ability to adjust priorities, and learn quickly in a fast-paced environment
Highly proactive and solution-oriented
NICE TO HAVE, BUT NOT A DEALBREAKER
Experience with a media/news company
Knowledge of social, search, and TV paid channels
About Fox Corporation
Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News, FOX Sports, the Fox Network, and the FOX Television Stations. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.
Fox News Media
FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Radio, FOX News Headlines 24/7, FOX News podcasts and the digital streaming subscription service FOX Nation. A top five-cable network, FNC has been the most watched television news channel for more than 17 consecutive years, while FBN has ranked as the number one business channel for the past two years. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.
FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes the sports television arm of the FOX Network; FS1, FS2; FOX Soccer Plus; FOX Deportes, FOX College Sports and a majority stake in the Big Ten Network. FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships.
FOX Entertainment, a premier national television broadcaster, is renowned for its combination of appealing primetime entertainment and powerful sports programming. It delivers 15 hours of weekly primetime programming to 208 local market affiliates, reaching approximately 99.9% of all U.S. television households. Among 18- to 34-year-olds, FOX has ranked among the top two networks in primetime entertainment for the past 23 years.
Fox TV Stations
FOX Television Stations is one of the nation’s largest owned-and-operated network broadcast groups, comprising 28 stations in 17 markets and covering over 37% of U.S. television homes. This includes seven duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, San Francisco, Washington, D.C. and Houston; as well as duopolies in Minneapolis, Phoenix, Orlando and Charlotte.