Director of Communications and Marketing

Green Dot Public Schools, Los Angeles, CA USA

Work at Green Dot Public Schools

Salary: The starting salary range for this position is $120,000 - $130,000, based on education and experience. This position also qualifies for a one-time $7,000 signing bonus.

Salary min: $120,000

Salary max: $130,000

Level: Executive (Director, VP, Department Head)

Duration: Full-Time

As Director of Communications and Marketing, you are responsible for the overall communications and marketing strategy for Green Dot Public Schools California. You work closely with Green Dot California’s Leadership Team to direct internal and external communications efforts with the goals of increasing student enrollment, attracting high-quality talent, maintaining strong community ties and distinguishing Green Dot California’s as a leader in public education. You lead a team that is focused on ensuring our schools are equipped with the tools they need to tell their unique stories and execute their goals. You are a thoughtful collaborator who is mission-oriented, self-driven and have the ability to develop team members. You are data-driven, have a high-level of personal accountability and can balance competing priorities at once, while bringing joy to the work. This is an onsite opportunity, serving as part of Green Dot California’s central office team.

Communications Marketing Strategy
> Develop and implement Green Dot California and school-specific marketing plans in collaboration with Green Dot California’s Leadership Team and the Green Dot National Communications Team to support a variety of efforts: student recruitment and retention, teacher recruitment, stakeholder communications, fundraising, and the overall Green Dot CA brand
Identify, evaluate, and execute opportunities that increase Green Dot CA’s visibility among key audiences
> Collaborate with Green Dot National on Green Dot CA’s online marketing strategy as it relates to the website, search engine monitoring, display ads, traditional advertising and inbound marketing, emails, and social media

Green Dot CA Assets & Materials
> Oversee the development of engaging communications pieces consistent with Green Dot's brand messaging such as newsletters, direct mail, advertising, as well as student and talent recruitment campaigns to attract attention and generate interest
> Further develop Green Dot CA's brand identity and key message points to support strategic positioning in the Los Angeles area
> Develop Green Dot CA and individual school communications templates and other school-based communications as requested
> Copy edit a range of written programmatic and fundraising materials with high attention to detail in order to ensure clarity, conciseness, and effectiveness

Team Management & Strategic Planning
> Manage Green Dot CA Communications Team; set overall marketing direction and priorities to support development initiatives and organizational impact
> Work cross-functionally across Green Dot CA and with Green Dot National to maximize communications efforts and understand the needs of the organization
> Drive the strategy for Green Dot CA's social media, website traffic, and other emerging media based on current marketing trends and data

Advocacy Support
> Collaborate with the Chief of Staff to ensure relationships with elected officials maintain momentum; monitor and promote engagement with elected officials
> Collaborate with the Green Dot National Communications team in the development and tracking of advocacy-related communications

As an ideal candidate, you

> have a bachelor's degree in Communications, Journalism, Marketing, Public Relations, or other related area (required)
> have 5+ years of strategic communications and/or writing-intensive marketing experience with demonstrated success in creating persuasive communications materials
> have a passion for education and the belief that every child can succeed. Experience in education or other non-profit field a plus
> possess excellent writing, verbal communication, and presentation skills with a keen ability to proofread and edit others' work
> have experience managing direct reports, budget, and freelancers/consultants
> are a detail- and results-oriented team player who is dedicated to getting the job done
> have a successful track record of collaboratively working with a wide range of stakeholders, both internal and external
> possess strong leadership skills and an ability to take initiative, develop, and seek out creative ideas
> are comfortable with working in a fast-paced, nonprofit environment along with an outstanding ability to multi-task, prioritize, manage, and execute projects at a high level
> have an understanding of the Los Angeles education landscape and education reform (preferred)
> are fluent in Spanish - both written and verbal (preferred)
> are dependable, humble, have a sense of humor and a rock-solid commitment to Green Dot’s mission and the communities we serve
> will need to pass a TB test and background check at time of offer
> will need to be fully vaccinated against COVID-19 (submission of proof of vaccination will be required)

The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor is it intended to be an all-inclusive list of the skills and abilities required to perform the job.

The starting salary range for this position is $120,000 - $130,000, based on education and experience. This position also qualifies for a one-time $7,000 signing bonus, paid in two installments after months 6 and 12 of employment (subject to change).

In addition, Green Dot offers one of the most robust and comprehensive benefits packages in the industry (for both you and your dependents):

> PPO, EPO and HMO choices for medical, dental and vision coverage - including a 100% employer-paid option (visit for more information).
> Employee Assistance Program (100% employer-paid)
> Life and AD&D Insurance (100% employer-paid)
> Optional Term Life & AD&D Insurance
> Short- and Long-Term Disability Insurance (100% employer-paid)
> Flexible Spending Accounts (health and dependent care)
> Monthly parking for Central Office-based employees (100% employer-paid)
> Optional California Parking Cash-Out program for Central Office-based employees
> Wellness programs and resources
> Financial planning/coaching access
> Optional non-matching 401(k) plan
> Potential for remote work opportunities (occasional or on-going)
> Potential for annual performance-based compensation increases
> Potential for annual bonuses
> Potential for stipend work opportunities
> Approved family care and/or medical leave (unpaid)

Green Dot also offers generous paid time off for an overall work-life balance, while giving employees the opportunity to impact a growing, mission-driven organization that is committed to the success of all students:

> 15 days of paid time off during years 1-3 of service (20 days during years 4-6 and 25 days beyond 6 years of service)
> An additional 15 days (minimum) of paid time off each year for our Winter and Spring breaks* (which include the Christmas and New Year’s holidays), as well as an additional 10 annual paid holidays (MLK Day, President’s Day, Cesar Chavez Day, Memorial Day, Juneteenth, July 4th, Labor Day and Veteran’s Day, Thanksgiving Day and Day after Thanksgiving)
3-5 days of paid bereavement leave (if needed)

*May be adjusted annually

Only those applicants chosen for an interview will be contacted and we are looking to fill this position for a March 15, 2023 start date. Green Dot California Home Office, Los Angeles, CA

About Green Dot Public Schools

The mission of Green Dot Public Schools is to help transform public education so all students graduate prepared for college, leadership, and life. 

We are focused on graduating students and fully preparing them for college. In addition, Green Dot is dedicated to helping parents organize and expect more of their neighborhood schools. We achieve better student outcomes and higher graduation rates serving students who need the most, lower per-pupil funding, and a unionized workforce across our Los Angeles schools. The U.S. Department of Education has featured Green Dot as a national leader in school turnarounds.

Green Dot Public Schools

Want to learn more about Green Dot Public Schools? Visit Green Dot Public Schools's website.