Mediabistro
   

Marketing Manager – Fiction and Non-Fiction

HarperCollins Publishers, New York, NY USA

Work at HarperCollins Publishers

Duration: Full-Time


The Mariner Books Marketing department is seeking a Marketing Manager to manage title marketing campaigns for ~45 books per year, with the goal of creating awareness, developing reader relationships, and driving book sales. This role will be responsible for planning and executing results-oriented marketing and advertising campaigns for a broad range of genres including fiction and non-fiction, from literary fiction and science fiction/fantasy to social justice, memoir, and big idea books. The Marketing Manager will report to the Associate Marketing Director.

We are looking for a proactive, organized, lifelong learner to join our team. This role is perfect for someone looking to expand their knowledge base of marketing and publishing, who is a team player and passionate about books, marketing, and digital content.

Responsibilities

  • Work collaboratively with authors and in-house publicity, editorial, and sales teams to develop and execute book marketing plans for ~45 titles per year.
  • Use consumer insights tools to identify target audiences for each book and plan data-driven advertising to reach those audiences.
  • Write creative and effective copy for print and digital advertising campaigns; maintain existing relationships with ad reps and brainstorm new opportunities and venues.
  • Collaborate with creative services team and freelance photographers to manage creation of ads, graphics, and other assets.
  • Strategize social media content for each book, including creating content plans for authors’ platforms, guiding authors on their platforms, and developing content for the social media team.
  • Plan and execute mailings and emails to booksellers, librarians, other organizations, bookstagrammers, and other influencers.
  • Create and update title marketing records, catalog marketing bullets, marketing update docs.
  • Communicate marketing plans and developments with key stakeholders, including authors, agents, and in-house teams.
  • Present marketing plans at key divisional meetings, including weekly Sales & Marketing meetings, Pre-Sales, and Sales Conference.

Qualifications

  • College degree or equivalent work experience
  • Minimum of 4+ years marketing or publishing experience
  • Strong knowledge of social media (Instagram, Facebook, Twitter, YouTube, Pinterest)
  • Exceptional written and oral communications skills
  • High level of professionalism, attention to detail, and organization
  • Interest in trends in books, publishing, media, marketing, social media, and/or sales

HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred.

HarperCollins Publishers is an equal opportunity employer.

About HarperCollins Publishers

HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 17 countries. With 200 years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 16 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize. HarperCollins, headquartered in New York, is a subsidiary of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at corporate.HC.com.

                                                                                                                                    

HarperCollins Publishers

Want to learn more about HarperCollins Publishers? Visit HarperCollins Publishers's website.