Assistant Manager, Marketing - Avon/William Morrow

HarperCollins Publishers, Hybrid, NY USA

Work at HarperCollins Publishers

Salary: $58,500-$65,000

Duration: Full-Time

The William Morrow Group, a division of HarperCollins Publishers, is seeking an Assistant Marketing Manager. The Morrow Group is comprised of several imprints – flagship imprint William Morrow, as well as Dey Street Books, Mariner Books, Harvest, and Avon Books – and publishes a range of titles across most publishing categories, from bestselling mysteries and romances to prize-winning literary fiction, cookbooks, politics, and pop culture titles. The Morrow Group’s authors include Neil Gaiman, Karin Slaughter, Julia Quinn, Dave Grohl, Lucy Foley, Tessa Bailey, Tabitha Brown, Don Winslow, Joanna Gaines, and more. In this role you will work on titles across all Morrow imprints, with an emphasis on Avon Books and commercial fiction.

Hybrid NYC or remote location status will be considered.


  • Conceives, develops, and executes marketing campaigns for 5-10 books per season, including lead priority fiction titles and bestselling house authors.
  • Collaborates on select large-scale marketing campaigns with a Senior Director.
  • Communicates detailed campaign updates directly to editors, publicists, publishers, sales teams, agents, and authors, as well as presenting campaigns formally in key meetings.
  • Advises authors on building and optimizing their social media presence and overall platform.
  • Develops a variety of content for campaigns that includes, but is not limited to, sell-in materials for reps and accounts, social media copy and images, videos, and email and advertising copy for consumer facing promotions.
  • Participates in the planning of, preparation for, and presentation at all seasonal sales meetings.
  • Coordinates marketing efforts with publicists on each campaign.
  • Oversees budgets for assigned titles.
  • Offers feedback to the editorial group on select author proposals, and represents the marketing team in acquisitions meetings with prospective authors.
  • Works closely with publicity, sales, and editorial.
  • Manages the day-to-day social media for the Avon Books platforms plus creating content for a biweekly newsletter.


  • College degree or equivalent work experience
  • A minimum 3 years of hands-on book marketing experience
  • Experience creating compelling campaigns for fiction titles
  • Excellent leadership skills, project management, communication, budget management, organizational, prioritization, and presentation skills
  • Ability to work cross-functionally across the division and within the company and thrive in a fast-paced, dynamic work environment
  • Exceptional written and oral communications skills, positive attitude, and a high level of professionalism, creativity, and attention to detail
  • Demonstrated knowledge of digital publishing and book marketing landscape
  • Demonstrated knowledge of social media best practices and how they apply to books as a marketing and sales tool
  • MS Office Suite required, Adobe Creative Suite, Canva, or similar design programs are a bonus, plus a keen eye for design
  • Passion for the book publishing business

HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are strongly preferred.

The salary range for this position is $58,500-$65,000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.

In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

HarperCollins Publishers is an equal opportunity employer.

About HarperCollins Publishers

HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 17 countries. With 200 years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 16 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize. HarperCollins, headquartered in New York, is a subsidiary of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at


HarperCollins Publishers

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