Senior Copywriter & Content Manager

Senior Copywriter and Content Manager

Salary Range: $75,000 - $85,000

If you're looking for an enjoyable place to work that values your ideas, encourages your growth, rewards you for your excellence and prioritizes work-life harmony (yes, we have a 4-day work week), join us!

Who We Are

Our founder, Louise Hay, had one wish - to help people improve the quality of their life. Her desire underscores everything we do for our customers, our authors, and our employees. As the largest publisher of personal development books, events & courses we offer a diverse range of products and resources that empower, educate, and inspire. We know that the words we publish can have a deep, lasting impact on peoples lives and we’re dedicated to using our talents to support positive change in the world by helping all people grow in mind, body, and spirit. We love what we do, and we hope you will too.

Position Summary

As our Senior Copywriter and Content Manager, you will create compelling and persuasive copy for Hay House, Inc., one of the fastest-growing mind-body-spirit and transformational enterprises in the world. This position includes editing and writing creative copy for a multitude of product lines that will delight, convert, retain, and expand our audience. The Senior Copywriter and Content manager will manage internal and external copywriting team, and review all copy before it is delivered to ensure it meets project requirements and aligns with the brand voice. Additional responsibilities will include managing creative brief requests, and serving as a primary point of contact for all digital copy needs.

Responsibilities and Expertise

• Create action-oriented, creative copy that converts and is in alignment with the Hay House brand and Direct Response Marketing principles.
• Write engaging and promotional copy including, but not limited to: emails, landing pages, social media posts, product descriptions, titles, and headlines.
• Create copy for multiple teams including e-commerce promotions, joint ventures, mobile apps, book launches, online courses, live events, memberships, customer journeys, and other future product lines.
• Edit copywriter drafts to strengthen messaging, improve results, and confirm that it aligns with the company style guide/best practices.
• Proofread emails, marketing, and print/web copy as needed for accuracy, grammar, and style.
• Collaborate frequently with a broad range of team members to strategize on copy and campaign goals.
• Route copy through internal QA.
• Ensure all deadlines are met.
• Compile market research and extract/curate excerpts from Hay House products as needed to feature in emails.
• Oversee in-house newsletter schedule and assist with producing as needed.
• Manage internal and external freelance copywriters to traffic copy and ensure project requirements and deadlines are met.
• Manage and provide creative guidance and leadership to team of junior copywriters
• Assign copywriters to projects.
• Actively work to increase email open rates and click through rates.
• Learn new techniques, processes, theories, and technologies related to digital/web content.
• Support any additional website content for new projects and evolve with the digital marketplace.
• Perform a variety of administrative duties in support of copy team projects and web/marketing teams.
  

Skills, Knowledge & Abilities

• Detail-oriented and well-organized.
• Outstanding time-management and organizational skills.
• Superior writing skills with attention to style, voice, and grammar.
• Superior interpersonal skills to be able to interact with a range of personalities and styles to foster a teamwork approach.
• A self-starter with strong communication skills and the ability to work under minimum supervision.
• Ability to manage multiple projects and priorities simultaneously.
• Ability to turn copy around on short deadline, if necessary.
• Openness to constructive feedback and copy edits from multiple channels.
• Flexible and accommodating to changes in copy direction.
• Experience working in a fast-paced marketing department essential.
• Demonstrated knowledge of advertising copy production methods and concepts.
• Working knowledge of project tracking and communications software and tools, preferably Asana, Slack, Zoom, and Box.com. Some training provided.
• Working knowledge of SEO and keyword research tools. Some training provided.
• Technological proficiency in PC environment.
• Proficient in Microsoft Office suite.

Education and/or Experience

• 5+ years of marketing copywriting experience—preferably in the personal growth genre.
• A degree through a related four-year college experience, such as a Bachelor’s degree in English, Marketing, Journalism, or other related fields.
• 2+ years management experience.
• Experience with Direct Response marketing tactics preferred.

Why Should You Apply?

• Remote

• Meaningful Work

• 4-Day Work Week

• Great Benefits

Benefits

• Comprehensive Medical, Dental, and Vision Insurance
• PTO, Pay in Lieu of Time Off, and Shared Leave
• Paid Holidays + Floating Holiday
• 401k Match
• Company paid Short-Term & Long-Term Disability
• Company paid $50K Life/AD&D Insurance
• Emergency Savings Account + Company Contribution
• Flexible Spending
• Gym Membership Discounts
• Professional Development & Education Assistance
• Employee Assistance Program (EAP) for you & family

Embracing Diversity & EEO

Hay House is committed to having a diverse workforce that embodies and reflects the diversity of our global community. As part of this commitment to equitable opportunity and inclusion, we strongly encourage applications from all individuals inclusive of all genders, ethnicities, abilities, sexual orientations, ages, socio-economic backgrounds, religions, and beliefs.