Subscription Marketing & Retention Specialist

Hay House, Remote, Work from USA

“The gateways to wisdom and knowledge are always open.” – Louise Hay

Duration: Full-Time

Subscription Marketing & Retention Specialist (Remote, US, $27.84 - $32.90 Hourly)

If you're looking for an enjoyable place to work that values your ideas, encourages your growth, rewards you for your excellence and prioritizes work-life harmony (yes, we have a 4-day work week), join us!

Who We Are

Our founder, Louise Hay, had one wish - to help people improve the quality of their life. Her desire underscores everything we do for our customers, our authors, and our employees. As the largest publisher of personal development books, events & courses we offer a diverse range of products and resources that empower, educate, and inspire. We know that the words we publish can have a deep, lasting impact on peoples lives and we’re dedicated to using our talents to support positive change in the world by helping all people grow in mind, body, and spirit. We love what we do, and we hope you will too.

Position Summary

The Subscription Marketing & Retention Specialist manages retention strategy and brand loyalty for our subscription-based audio mobile app. As our Subscription Marketing & Retention Specialist, you will focus on retaining active subscribers for the long term, ensuring an optimal customer experience and increased revenue. This includes creating frequent reports on customer retention (both payment and behavior-related), providing creative suggestions for improving retention, and managing updates to retention-based marketing efforts such as email funnels, win-back campaigns, and push notifications. In addition, you will contribute to the strategy and execution of related marketing efforts for free users, trialing users, and canceled users.

Responsibilities and Expertise

  • Creates multi-channel retention marketing plans to increase retention rate, convert monthly subscribers to an annual plan, and increase revenue.
  • Manages execution of all retention marketing efforts across cross-functional teams, including email, landing page, social media, and web & audio development teams.
  • Works with Audio Product Line Marketing Manager to ensure alignment of all retention marketing with the rest of the audio team’s marketing calendar to foster brand continuity.
  • Frequently reviews retention statistics (both revenue-based and behavior-based, such as listening time) and creates actionable reports. Includes strategic analysis and recommendations for improving retention.
  • Creates and executes customer engagement strategies using third-party push notification/in-app alert software and analytics to increase engagement (and therefore retention).
  • Creates and executes win-back campaign strategies and evaluates the success of win-back campaigns for ongoing future improvements.
  • Evaluates success of retention strategies and campaigns, communicating frequently with Associate Director and Marketing Manager to ensure adjustments and new strategies are results driven.
  • Works with copywriting and creative teams to create assets for all retention marketing efforts and makes sure other cross-functional teams (email, social, etc.) receive all the assets they need.
  • Proactively researches competitors and provides comparative analysis on retention strategies.
  • Provides frequent updates to Associate Director on open projects and identifies areas for improvement in executing projects and campaigns across cross-functional teams.
  • Manages retention marketing calendar, both “evergreen” and one-off campaigns, so that stakeholders have visibility into ongoing and future campaigns.
  • Identifies areas for improvement or new opportunities for product development based on retention statistics, customer feedback, and industry trends and communicates those findings frequently to Associate Director.
  • Finds solutions to common pain points for mobile app users.
  • Provides occasional QA support for mobile app development, marketing copy, marketing banners, and any other products or marketing initiatives associated with audio app.
  • Participates in and contributes to brainstorming sessions with managers and executive team to discover and research new ideas to grow the audio app.
  • Learns new techniques, processes, theories, and technologies related to project management and marketing to contribute to audio app growth.
  • Performs a variety of administrative duties in support of own projects and audio team.

Skills, Knowledge & Abilities

  • Creative and strategic thinker who can identify ways to retain members and reduce churn rate.
  • Demonstrated experience managing marketing campaigns from ideation to completion and post-campaign reporting and analysis.
  • Expert at analyzing data and creating reports with actionable takeaways.
  • Strong passion for brand awareness and product line growth.
  • Ability to assertively prioritize tasks based on executive direction.
  • Ability to work independently with minimal supervision
  • Excellent verbal and written communication skills.
  • Impeccable attention to detail and the ability to effectively multi-task to meet objectives.
  • Ability to manage multiple projects and priorities simultaneously.
  • Good team-oriented attitude – must work closely with interrelated departments/peers.
  • Growth-oriented and lifelong learner who embraces new ideas.
  • Excellent communicator, collaborator and overall team player who loves sharing great ideas.
  • Proactively looks for solutions to optimize and improve retention.
  • Thorough understanding of digital marketing analytics platforms such as Google Analytics, Amplitude, AppsFlyer, or similar platforms.
  • Technological proficiency for use of the personal computer, Microsoft suite (Excel, Word, Outlook), internet (multiple browsers), mobile devices (phones & tablets) and project tracking software (Asana, training available).
  • Technological proficiency for frequent use of mobile applications on both Apple and Android platforms
  • Interest in and/or experience with audio products such as audiobooks, podcasts, meditations, etc.

Education and/or Experience

  • Bachelor’s degree in Marketing, Communications, or other related field; or 3+ years of relevant subscription marketing work experience.
  • 2+ years of subscription/membership marketing experience, ideally working with digital products such as websites or mobile apps or similar subscription-related online products.
  • Experience working with multiple cross-functional teams to implement marketing plans.
  • Project management or coordination experience, a plus.
  • Experience with App Store Connect or Google Play Console, a plus
  • Experience with a mobile measurement partner such as AppsFlyer, a plus

Why Should You Apply?

  • Remote
  • Meaningful Work
  • 4-Day Work Week
  • Great Benefits


  • Comprehensive Medical, Dental, and Vision Insurance
  • PTO, Pay in Lieu of Time Off, and Shared Leave
  • Paid Holidays + Floating Holiday
  • 401k Match
  • Company paid Short-Term & Long-Term Disability
  • Company paid $50K Life/AD&D Insurance
  • Emergency Savings Account + Company Contribution
  • Flexible Spending
  • Gym Membership Discounts
  • Professional Development & Education Assistance
  • Employee Assistance Program (EAP) for you & family

Embracing Diversity & EEO

Hay House is committed to having a diverse workforce that embodies and reflects the diversity of our global community. As part of this commitment to equitable opportunity and inclusion, we strongly encourage applications from all individuals inclusive of all genders, ethnicities, abilities, sexual orientations, ages, socio-economic backgrounds, religions, and beliefs.

About Hay House

Hay House is a mission-driven company dedicated to supporting positive change in the world by helping all people to grow in mind, body, and spirit. With a diverse roster of customers, authors, and points of view, Hay House offers products and resources that empower, educate, and inspire.

Our Story

Louise Hay, the founder of Hay House, is known as one of the pillars of the modern self-help movement. Louise’s personal philosophy was forged from a troubled early life, capped by her most profound challenge—literally healing herself from cancer through the power of her mind. As she wrote, “Every thought we think is creating our future.”

Louise initially self-published Heal Your BodyandYou Can Heal Your Life, both of which became international bestsellers. Hay House was founded in 1987 as a way for Louise to help other authors publish transformational books and audio programs. Today, Hay House is one of the largest independently owned mind-body-spirit and transformational enterprises in the world. With U.S. offices in Carlsbad, California; New York City; and Austin, Texas, and international divisions in the United Kingdom, Australia, and India, we deliver our products and services to millions of people in more than 35 countries.

What We Offer

Hay House produces books (print, electronic, and audio), card decks, calendars, streaming content, mobile apps, and more. From self-improvement to spirituality, health to business, metaphysics to memoir, diet to tarot, children’s books to crystals, we offer our audience a wide selection of practical and inspirational resources in a broad range of formats.

We also offer online courses through Hay House Online Learning; live events around the world with our roster of visionary thought leaders through; and intimate listening experiences with our top teachers through Hay House Podcasts and our Hay House Unlimited Audio App.

Our self-publishing division, Balboa Press, empowers independent authors to bring their own messages to the world.

Hay House’s Commitment to Diversity, Equity, and Inclusion

Inclusion is one of the founding principles of our company. Louise was an early advocate of the LGBTQ+ community, offering unconditional love and support to many during the AIDS crisis. As part of our ongoing mission, Hay House stands in solidarity with our Black colleagues and community members in support of the Black Lives Matter movement, and we are committed to elevating the voices of Black, Indigenous, and other people of color throughout our publishing and media programs. In 2018, we launched the Diverse Wisdom initiative, which provides mentoring and training for writers of color who are under-represented in traditional publishing. We are also striving to achieve greater diversity in our team of authors and within the structure of our company. We recognize the importance of continuously educating ourselves and remedying our shortcomings in order to embody the principle of equity in all that we do. Louise founded Hay House with the objective of being an agent of positive change in the world, and we see helping to bring about a greater level of inclusion and equity as an essential part of that work.

Hay House

Want to learn more about Hay House? Visit Hay House's website.