Subscription Marketing & Retention Specialist

Subscription Marketing & Retention Specialist (Remote, US, $27.84 - $32.90 Hourly)

If you're looking for an enjoyable place to work that values your ideas, encourages your growth, rewards you for your excellence and prioritizes work-life harmony (yes, we have a 4-day work week), join us!

Who We Are

Our founder, Louise Hay, had one wish - to help people improve the quality of their life. Her desire underscores everything we do for our customers, our authors, and our employees. As the largest publisher of personal development books, events & courses we offer a diverse range of products and resources that empower, educate, and inspire. We know that the words we publish can have a deep, lasting impact on peoples lives and we’re dedicated to using our talents to support positive change in the world by helping all people grow in mind, body, and spirit. We love what we do, and we hope you will too.

Position Summary

The Subscription Marketing & Retention Specialist manages retention strategy and brand loyalty for our subscription-based audio mobile app. As our Subscription Marketing & Retention Specialist, you will focus on retaining active subscribers for the long term, ensuring an optimal customer experience and increased revenue. This includes creating frequent reports on customer retention (both payment and behavior-related), providing creative suggestions for improving retention, and managing updates to retention-based marketing efforts such as email funnels, win-back campaigns, and push notifications. In addition, you will contribute to the strategy and execution of related marketing efforts for free users, trialing users, and canceled users.

Responsibilities and Expertise

• Creates multi-channel retention marketing plans to increase retention rate, convert monthly subscribers to an annual plan, and increase revenue.
• Manages execution of all retention marketing efforts across cross-functional teams, including email, landing page, social media, and web & audio development teams.
• Works with Audio Product Line Marketing Manager to ensure alignment of all retention marketing with the rest of the audio team’s marketing calendar to foster brand continuity.
• Frequently reviews retention statistics (both revenue-based and behavior-based, such as listening time) and creates actionable reports. Includes strategic analysis and recommendations for improving retention.
• Creates and executes customer engagement strategies using third-party push notification/in-app alert software and analytics to increase engagement (and therefore retention).
• Creates and executes win-back campaign strategies and evaluates the success of win-back campaigns for ongoing future improvements.
• Evaluates success of retention strategies and campaigns, communicating frequently with Associate Director and Marketing Manager to ensure adjustments and new strategies are results driven.
• Works with copywriting and creative teams to create assets for all retention marketing efforts and makes sure other cross-functional teams (email, social, etc.) receive all the assets they need.
• Proactively researches competitors and provides comparative analysis on retention strategies.
• Provides frequent updates to Associate Director on open projects and identifies areas for improvement in executing projects and campaigns across cross-functional teams.
• Manages retention marketing calendar, both “evergreen” and one-off campaigns, so that stakeholders have visibility into ongoing and future campaigns.
• Identifies areas for improvement or new opportunities for product development based on retention statistics, customer feedback, and industry trends and communicates those findings frequently to Associate Director.
• Finds solutions to common pain points for mobile app users.
• Provides occasional QA support for mobile app development, marketing copy, marketing banners, and any other products or marketing initiatives associated with audio app.
• Participates in and contributes to brainstorming sessions with managers and executive team to discover and research new ideas to grow the audio app.
• Learns new techniques, processes, theories, and technologies related to project management and marketing to contribute to audio app growth.
• Performs a variety of administrative duties in support of own projects and audio team.

Skills, Knowledge & Abilities

• Creative and strategic thinker who can identify ways to retain members and reduce churn rate.
• Demonstrated experience managing marketing campaigns from ideation to completion and post-campaign reporting and analysis.
• Expert at analyzing data and creating reports with actionable takeaways.
• Strong passion for brand awareness and product line growth.
• Ability to assertively prioritize tasks based on executive direction.
• Ability to work independently with minimal supervision
• Excellent verbal and written communication skills.
• Impeccable attention to detail and the ability to effectively multi-task to meet objectives.
• Ability to manage multiple projects and priorities simultaneously.
• Good team-oriented attitude – must work closely with interrelated departments/peers.
• Growth-oriented and lifelong learner who embraces new ideas.
• Excellent communicator, collaborator and overall team player who loves sharing great ideas.
• Proactively looks for solutions to optimize and improve retention.
• Thorough understanding of digital marketing analytics platforms such as Google Analytics, Amplitude, AppsFlyer, or similar platforms.
• Technological proficiency for use of the personal computer, Microsoft suite (Excel, Word, Outlook), internet (multiple browsers), mobile devices (phones & tablets) and project tracking software (Asana, training available).
• Technological proficiency for frequent use of mobile applications on both Apple and Android platforms
• Interest in and/or experience with audio products such as audiobooks, podcasts, meditations, etc.

Education and/or Experience

• Bachelor’s degree in Marketing, Communications, or other related field; or 3+ years of relevant subscription marketing work experience.
• 2+ years of subscription/membership marketing experience, ideally working with digital products such as websites or mobile apps or similar subscription-related online products.
• Experience working with multiple cross-functional teams to implement marketing plans.
• Project management or coordination experience, a plus.
• Experience with App Store Connect or Google Play Console, a plus
• Experience with a mobile measurement partner such as AppsFlyer, a plus

Why Should You Apply?

• Remote
• Meaningful Work
• 4-Day Work Week
• Great Benefits

Benefits

• Comprehensive Medical, Dental, and Vision Insurance
• PTO, Pay in Lieu of Time Off, and Shared Leave
• Paid Holidays + Floating Holiday
• 401k Match
• Company paid Short-Term & Long-Term Disability
• Company paid $50K Life/AD&D Insurance
• Emergency Savings Account + Company Contribution
• Flexible Spending
• Gym Membership Discounts
• Professional Development & Education Assistance
• Employee Assistance Program (EAP) for you & family

Embracing Diversity & EEO

Hay House is committed to having a diverse workforce that embodies and reflects the diversity of our global community. As part of this commitment to equitable opportunity and inclusion, we strongly encourage applications from all individuals inclusive of all genders, ethnicities, abilities, sexual orientations, ages, socio-economic backgrounds, religions, and beliefs.