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Research Director Multiple Mkt

Hearst Television, Albuquerque, NM, United States

The story is yours!

Salary min: $84,050

Salary max: $84,050

Duration: Full-Time


KOAT has an opening for an experienced Research Director that will analyze all ratings and research information to design compelling stories for our sellers and outside promotion. This is a great opportunity to join one of the broadcast industry’s most respected companies, Hearst Television. The ideal candidate will be proficient in Nielsen software, Marshall Marketing, Kantar and Wide Orbit Media Sales.  This position is actively engaged in providing relevant research and strategic guidance to the stations’ news, programming and creative services departments.  The ideal candidate will be analytical, creative and proactive.  
 
Job Responsibilities:
  • The ability to create compelling stories that reinforce the marketing power of all of the stations media platforms is essential. 
  • The Research Director plays an integral role in the advertising sales department and works closely with station management on projects and marketing initiatives 
  • The candidate will be an active participant in sales, promotional and news activities, including but not limited to presentations to clients, station management, and at full station staff meetings.
  • This position requires the command of various software applications utilizing Nielsen research and other quantitative and qualitative data.  Experience with Wide Orbit Media Sales (One Domain) is preferred.
  • The Research Director is the stations’ conduit for strategic information on the station’s sales, news, web/mobile/digital platforms and programming performance.
  • In-person attendance is required
Experience Requirements:
  • Prior advertising, marketing and/or broadcast experience preferred.
  • A background in consumer and/or media research and related software applications is required.   
  • Proficiency in Nielsen software, Wide Orbit Media Sales, Marshall Marketing, Kantar, Excel and PowerPoint are required.
Qualifications Requirements:
  • Must possess analytical skills, creativity and desktop publishing expertise   
  • Must have command of related software applications     
  • Solid presentation skills preferred. 
Education:
  • A college degree combined with advertising, marketing or broadcast experience is preferred
  • Hearst Television is a proud supporter of military veterans. Related military training and experience will be considered.
Additional Requirements
 
As part of its continued efforts to maintain a safe workplace for employees, Hearst Television requires that all newly hired employees be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. HTV will consider requests for reasonable accommodations due to medical and/or religious reasons on an individual basis in accordance with applicable legal requirements.

About Hearst Television

Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds.

Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more.

Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award and the George Foster Peabody Award.

Want to learn more about Hearst Television? Visit Hearst Television's website.