Mediabistro
   

Account Executive

Hearst Television, Sacramento, CA, United States

The story is yours!

Duration: Full-Time


KCRA 3, the Hearst Television NBC-affiliate in Sacramento, CA, is seeking an Account Executive who is responsible for selling multiplatform advertising solutions, with an emphasis on New Business Development, to local businesses and agencies.  Our ideal candidate is goal-oriented, has strong interpersonal and presentation skills, and is a strong team player. In person attendance is required.

As part of its continued efforts to maintain a safe workplace for employees, Hearst Television requires that all employees who receive a written offer of employment on or after August 25, 2021 be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. HTV will consider requests for reasonable accommodations due to medical and/or religious reasons on an individual basis in accordance with applicable legal requirements.

Responsibilities

  • Achieve established revenue expectations across multiple platforms
  • Proactively drive new business by prospecting and researching new accounts
  • Identify and cultivate local relationships to influence advertising purchasing decisions
  • Develop strategies for sales presentations for new and existing clients, using the powerhouse combination of television and digital platforms
  • Prepare and implement individual account strategies to grow current revenue from existing clients
  • Utilize research to support marketing solutions and customer goals
  • Keep current with industry trends and client business news
  • Keep sales management apprised of progress towards established revenue goals

 

Qualifications

 

  • Sales and/or marketing experience in media (television and/or digital) is preferred
  • Proven track record with new business development
  • Accountability within a goal-structured organization
  • Possess strong analytical, communication and presentation skills.
  • Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus.
  • Military training and experience will be considered in lieu of Media sales experience

 

Education

  • College degree in marketing, business or broadcast related field is preferred but not required.

 

Additional Requirements

As part of its continued efforts to maintain a safe workplace for employees, Hearst Television requires that all newly hired employees be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. 

About Hearst Television

Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds.

Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more.

Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award and the George Foster Peabody Award.

Want to learn more about Hearst Television? Visit Hearst Television's website.