Assistant Creative Service Director

KCRA is seeking a highly motivated Assistant Creative Services Director. The qualified candidate is both creative and strategic—able to execute messaging that breaks apart from the pack while moving the station’s brand forward. We’re looking for someone with the experience to help lead a team of talented writer/producers. The Assistant Creative Services Director will be responsible for on-air, off-air, and digital promotion. Candidate will work closely with CSD in developing brand and marketing strategies for the station and multiple digital channels and internet properties including web and mobile apps. This is an opportunity to work for Hearst Television Inc., one of the nation’s leading multi-platform media companies in a competitive market where every impression on every platform matters. If you aspire to grow as a marketing executive by gaining experience in a fast-paced and competitive environment, apply today. In person attendance is required.

As part of its continued efforts to maintain a safe workplace for employees, Hearst Television requires that all employees who receive a written offer of employment on or after August 25, 2021 be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. HTV will consider requests for reasonable accommodations due to medical and/or religious reasons on an individual basis in accordance with applicable legal requirements.

Job Responsibilities:

• Work closely with Creative Service Director implementing strategic based promotions.
• Responsible for the execution of station promotion for on-air and digital.
• Supervise creative team in brand, image and daily topical promotion.
• Produce on and off-air promotions
• Special projects coordination & fulfillment.
• Produce effective news & programming promotion.
• Produce & post targeted social media marketing.
• Manage inventory for daily on-air logs as directed and as needed.
• Attend outside community functions or meetings.
• Identify and implement strategies for increasing station brand awareness and resonance.
• Execute on-point television and digital promotion.

Experience Requirements:

• A minimum of 5 years in station marketing/promotion/brand management.
• Executing brand message across all media platforms.
• Military training and experience will be considered

Qualifications Requirements:

• Must have a winning attitude and a commitment to excellence and quality promotion

• Must have proven skills of collaborating with News staff and station personnel.
• Must be highly creative, a compelling writer and be able to use research to meet station goals of growing an audience.
• Non-linear editing required; efficient in Adobe Creative Suite or similar application
• Creative writing and conceptualization; able to craft compelling messages based on station research.
• Excellent verbal communication & strong writing skills
• Detailed oriented & organized
• Excellent communication & interpersonal skills
• Graphic Skills preferred
• Valid driver’s license (hire is contingent on good driving record)

Education:

• College degree or military training in broadcast journalism, broadcast news, or related field