Digital Media Manager

Hearst Television, Baltimore, MD, United States

The story is yours!

Salary min: $67,000

Salary max: $67,000

Duration: Full-Time

Digital Media Manager - WBAL News Radio 1090/FM 101.5 and 98 Rock

WBAL News Radio 1090/FM 101.5 and 98 Rock, the Hearst-owned radio stations in Baltimore, Maryland are looking for a multi-platform journalist to execute our stations’ digital strategy and multimedia content initiatives. The Digital Media Manager is responsible for overall management and direction for all digital content efforts, including our website and social media pages. The Digital Media Manager helps craft and execute the strategy and tactics to achieve our journalistic, content and business goals. This is done under the direction of the Digital and Creative Services Director alongside the stations’ Program Directors and by working closely with fellow newsroom staff, show producers, as well as promotion and sales staff. The ideal candidate will have a working knowledge of digital technology as well as strong writing and editorial skills.

Job Responsibilities:                                    

  • Manages online content and operations including selecting and writing material for all our digital platforms.
  • Manages team of Digital Content Producers
  • Develops and guides execution of strategies to meet digital goals
  • Creatively develops unique content, event coverage and project ideas for web, mobile and social media
  • Works to develop content during breaking news
  • Works closely with news crews and producers coordinating and producing content for digital platforms
  • Takes an active role in daily editorial meetings
  • Coordinates consistent training of news personnel to contribute to all digital platforms (field gathering and presentation); maximize best practices to involve the whole station as regular contributors
  • Staff leader in leveraging social networks like Facebook, Twitter, and Google+ to provide superior coverage and marketing of news.
  • Regularly communicates pertinent metrics
  • Help in executing digital sales initiatives

Experience Requirements:

  • Editor experience a plus
  • Non-linear editing knowledge a plus
  • Knowledge and experience with Adobe Premiere, Photoshop, and Audition a plus
  • Broadcasting degree or equivalent preferred
  • Knowledge of best practices for Twitter, Facebook, YouTube, Instagram and TikTok

Qualifications Requirements:

  • Highly organized
  • Skillful Writer
  • Aggressive content gatherer
  • Detail-Oriented
  • Social Media savvy
  • Works well in stressful situations and with deadlines
  • Good news judgment
  • Desire to win, especially in breaking news situations
  • Team player
  • Be willing to have a flexible schedule


  • Related experience and/or training considered as well as a combination of education and experience.
  • Military training from Defense Information School with experience will be considered
  • Hearst Television is a proud supporter of military veterans. Related military training and experience will be considered

About Hearst Television

Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds.

Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more.

Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award and the George Foster Peabody Award.

Want to learn more about Hearst Television? Visit Hearst Television's website.