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PR Communications Manager (71101)

Pratt Institute, Brooklyn, NY USA

Work at Pratt Institute

Level: Manager (Supervisor)

Duration: Full-Time


PR Communications Manager (71101)

Location: Brooklyn, NY

Description:

Pratt Institute's Communications and Marketing (PComm) division, a dynamic and collaborative team of content creators, is seeking a PR + Communications Manager to join its Public Relations and Editorial Communications team (PR/EC). In this role, we will count on you to execute communications plans for the PR/EC team and keep us on track so that we can focus on what we do best. The successful candidate will support communications efforts for a variety of projects by developing institutional positioning for campaigns, drafting messaging, and reviewing materials for consistency from an internal and public perspective. As a new position, the role serves as a liaison with the other teams in PComm (Creative Services, Digital Communications, and Prattfolio, the Institute's magazine) to ensure that Pratt's communications are aligned and support the Institute's mission, values, and PR positioning/messaging.

Similar to an agency, you will manage a high volume of incoming news and ideas. These content leads coming from across Pratt's campus include art, architecture, design, social and environmental justice, community outreach, higher education, events/exhibitions, and more.

If you are ready to join a dynamic team, share Pratt's creative spirit, and work in a fast-paced, collaborative culture, then this is the opportunity you're looking for!

On a typical day you will be required to:

  • Liaise with PComm and academic/administrative colleagues to ensure that public-facing content is consistent and messages the values and positioning of the Institute and reviewing PR-related content to ensure alignment.
  • Help to develop and synthesize campaign messaging (for PR talking points, communication plans, PR campaign planning and reporting, and other promotional content needs).
  • Manage the PR/EC reporting system that is dedicated to story mining and announcing timely news on the academic and administrative sides of Pratt.
  • What you need to know about the PR and Editorial Communications Team

    We value good communication. This team works diligently to develop and sustain relationships with our colleagues across campus to unearth compelling stories and news leads that will ultimately raise the visibility and reputation of the Institute. We are currently working in a hybrid model where work is done on Pratt's Brooklyn campus and remotely.

    Qualifications:

    Education: Bachelor’s degree in communication, journalism, or related area and/or equivalent combination of education and experience.

    Experience: Minimum five to seven (5-7) years of previous communication, journalism and/or public relations agency or related/equivalent experience. Experience working in an Apple Mac environment and contemporary content management systems preferred.

    Required Skills:

  • Comprehensive knowledge of and deep experience in assessing messaging for consistency in voice and tone as well as drafting messaging that resonates with defined audiences.
  • Experience and ability to work in Asana or a similar project manager tool.
  • Understanding of how to leverage metrics to inform strategy and influence outcomes. Strong track record in using public-facing channels to promote stories for maximum audience engagement.
  • Ability to collaborate on campaign reporting that synthesizes impact and performance, using tools like social listening to gauge public perception and the effectiveness of messaging.
  • Strong critical thinking skills and storytelling sensibility, along with the ability to tailor writing style and communication to different audiences and communication needs.
  • Knowledge of art, design, architecture, and higher education preferred.
  • For campus access requirements related to COVID, click https://www.pratt.edu/coronavirus/campus-access/

    Pratt Institute provides the creative leaders of tomorrow the knowledge and experience to make a better world. A top-ranked college with opportunities in art, design, architecture, liberal arts and sciences, and information studies, Pratt offers nearly 50 undergraduate and graduate degree programs. The Institute’s impact expands beyond its 25-acre residential campus in Brooklyn to cutting-edge facilities throughout the borough and a landmark building and public gallery in Manhattan. Since its founding in 1887, Pratt has prioritized diversity and inclusion, welcoming students from all walks of life while developing and sustaining pathways to more equitable workplaces and careers.

    Equal Employment Opportunity Statement

    We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law. Pratt Institute recognizes and values the benefits of a diverse workforce.

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