Senior Digital Media Planner

IMM - Ideas Made Measurable, Boulder, CO USA

Work at IMM - Ideas Made Measurable


Duration: Full-Time

IMM is seeking a Senior Digital Media Planner to take on a highly analytical role on our media team, collaborating with our in-house media buyers and client account leads on a daily basis. Projects will span across multiple verticals and include work on brands with large and small advertising budgets. With a focus on performance-based digital media campaigns, you will lead strategic planning efforts but also execute media tracking, set-up and implementation, monitoring, analysis, and optimization while ensuring KPIs are met and exceeded.

IMM - Ideas Made Measurable, is a solutions-focused marketing agency that believes your data today drives your strategy for tomorrow.

A Day in the Life

As a Media Planner you will be planning, executing, and reporting on digital media campaigns across channels. You will also own and be managing the day-to-day campaign logistics through the entire planning cycle across several clients. You will negotiate media deals and act as a liaison between the agency and publishers. All in a fun, fast paced, yet flexible environment.

Here are some specifics on exactly what your days might look like:

* Working with Client Account team to formulate efficient and effective KPI-driven media plans and obtain client sign off.

* Planning multiple campaigns that range from $100K-$2MM+ per quarter in client verticals such as education, ecommerce, casual dining, retail, and B2B.

* Exhibiting strong planning skills within the following channels: Programmatic Display, Video, Audio, SEM, Paid Social, and helpful if you have offline/traditional planning experience.

* Vetting new digital technologies/partners and ensuring we have cutting edge technologies for our clients while pushing publishers to provide us with all insights into campaign performance.

* Providing reports and analysis on media delivery and performance as well as informed optimization recommendations.

* Working cross-functionally with various departments throughout the campaign.

* Creating insertion orders and working with publishers to ensure adherence to terms and conditions.

* Assisting in billing, clearing invoices, and rectifying discrepancies with the accounting department.

* Performing competitive analyses for clients using our industry tools.

* Displaying understanding of business concepts and client objectives in order to identify campaign expansion opportunities.

* Exhibiting solid communication skills in order to effectively present strategic and tactical plans to clients and internal teams.

* Be a mentor and training resource for media coordinators.

Here's what you need to get our attention:

* Bachelor's degree in Marketing or equivalent work experience.

* 3+ years previous media planning experience.

* 1+ year of hands-on digital paid media management in any of the following UIs: Google Ads, Amazon Ads, The Trade Desk, Facebook Business Manager.

* CAN BE FULLY REMOTE - If you do not live in the beautiful state of Colorado, we can also hire remote from most states.

Here's what will make us call you for sure:

* Experience with research tools (Mintel, comScore, Kantar, Nielsen @Plan, etc.) is preferred.

* Experience working with third party ad servers (Adform knowledge is a big plus) and working knowledge of attribution modeling.

* Advanced skills in Excel (e.g. pivot tables, Vlookup, sumifs, PowerPoint.

* Experience mentoring junior Media colleagues.

* Web tracking & analytics platform experience (i.e. Google Analytics, Google Tag.

* Proven track record of client success in paid media managed campaigns.

* Experience applying analytics in a business environment to drive actionable insights, ideally in online media or advertising operations.

* Excellent communication skills.

* Possess desire to work for a fast-paced, results-based company while juggling multiple priorities and maintaining strong attention to detail.

* Ability to analyze and report on KPIs for both internal and external stakeholders.

* Strong negotiation skills.

And if we haven't convinced you yet, here is why you'll want to be part of our team:

We aren't just in the most beautiful city in the world (in our humble opinion), but a place where fun isn't a 4-letter word:

* Safe workspace and remote options for the current situation.

* Free on-site parking.

* Dogs are welcome!

* Time off is as important as hard work! Salaried employees are on a Flex PTO plan and hourly employees receive a standard 15 days of PTO, with increasing accruals the longer they stay with us.

* Generous holidays including a reduced schedule between Christmas and New Years.

* Half-day Fridays for ski season and summertime!

* We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums!

* Access to Flexible Spending Accounts Plan.

* Matching traditional and Roth 401k.

* Employee Assistance Program.

* Supplemental leave: self-care and family first!

* 4 week paid sabbatical after 10 years of service.

* Life Insurance.

* Travel Assistance and more!

* A killer culture with team members who have your back!

Base Compensation: $70-$85k DOE

COME AS YOU ARE: your gender, your gods, your sex life, your skin color or your big shot uncle don't make a difference here. IMM, LLC is a progressive and open-minded meritocracy. If you're smart and good at what you do, come as you are.