Brand Manager (The School of The New York Times)
The School of The New York Times, New York, NY USA
Work at The School of The New York Times
Position PurposeReporting to the VP of Global Enrollment & Marketing (GEM), the School of New York Times Brand Manager will have a primary and a secondary focus. For the primary focus, the incumbent will serve as the day-to-day marketing and brand manager for The School of The New York Times. Founded in 2016, The School of The New York Times has become one of the fastest growing programs in the pre-college space by offering a unique educational experience by partnering with a brand that represents leadership in their field, and by being committed to business success along with student success. The incumbent will work cross-functionally within the GEM team and strategize with the Directors of Growth Marketing, Web and Design, Enrollment, and Alumni Relations to ensure successful execution and analysis of marketing activities that raise awareness and drive enrollment for The School’s programs. They may also be the day-to-day brand liaison with The New York Times. The secondary focus will involve general marketing support for other BrandEd schools and initiatives, including Sotheby’s Institute of Art, City Football Leadership Institute, and other projects as needed. This may include strategizing, collaborating on go-to-market plans, and managing marketing activities such as advertising campaigns, social media content, digital marketing, copywriting, traditional media, PR, and partnership outreach. Essential Duties and Responsibilities Specific duties and responsibilities include the following, but the individual will also be expected to perform all the duties necessary which are customarily performed by a person holding this position. Other duties may be assigned. * Oversee the development and execution of brand strategies (market segmentation, product development, pricing, positioning, distribution) and marketing activities that align with The School of The New York Times’s brand DNA and mission as well as The School’s revenue and profitability goals. * Oversee the day-to-day brand management needs of The School. Serve as the brand manager and main point of contact day-to-day with The New York Times. * Work with GEM team members and cross-functional teams to ensure that all channels (physical, digital, social) are integrated and all content is compelling and represents the brand objectives, value propositions, customer needs, and revenue goals of The School. * Work with cross-functional teams to develop advertising, digital & content marketing, social media, PR and other promotional programs for The School. Prioritize channels and projects based on their importance and influence to The New York Times and to The School’s goals. Contribute to the generation of new ideas and projects designed to drive engagement. * Partner with GEM colleagues to evaluate the customer journey and make recommendations on where elements of brand marketing can better drive new customer acquisitions and serve existing customers throughout the funnel. * Increase the overall profile and market awareness of The School of The New York Times and its portfolio of programs. * Help nurture, grow, and amplify existing strategic partnerships with external parties such as schools, CBOs, agencies, and other third-party organizations. Knowledge and Abilities To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed here are representative of the knowledge, skill, and ability required. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. * Demonstrate professionalism and diplomacy in interpersonal relationships * Support and embrace diversity and inclusiveness * Ability to be present in the office * Regular weekday (Monday-Friday) attendance/availability is required during core business hours * Ability to work additional hours, if necessary * Team Leadership: Attracting, developing, and motivating the talent needed to build a team of Brand Managers. Strong understanding of each brand’s core value proposition, articulating an inspiring vision for the future, establishing high-performance expectations, and setting aexample through own behavior. Ensuring alignment of individual goals with overall business objectives. Coaching team members to success and holding individuals accountable for achieving results—both for BrandEd and our licensors/brand partners. * Effective Communication: Communicating clearly and effectively with team members and colleagues, external partners, and customers. Strong verbal and written presentation skills including the ability to communicate complex ideas in a simple way and to tailor key messages and presentation styles to multiple audiences. * Influence and Collaboration: Building and sustaining collaborative relationships at multiple levels in the company. Able to work through complex disagreements and conflicts to achieve resolution. Builds trust by including others and by keeping the cross-functional teams focused on the success of the entire company. Education, Work Experience, and/or Licensure* Must be authorized to work in the United States * BA required * Minimum 5 years of marketing experience Language Skills * Fluency in the English language required Work EnvironmentThe work environment characteristics listed here are representative of those an employee encounters while performing the essential functions of the job. Under the ADA, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. * Basic office environment The above statements are intended to describe the general nature and level of work being performed by an individual assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. BrandEd reserves the right to modify this job description in its sole discretion. BrandEd is an equal opportunity employer. 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