Digital Media Planner

The Digital Media Planner is tasked with managing and growing digital media initiatives for Moore Digital’s nonprofit clients. The position will be responsible for planning, developing, and managing cross-channel paid digital media and conversion programs featuring programmatic display and native, paid social and paid search/PPC digital advertising, with a focus on donor acquisition and revenue generation. The job requires hands-on execution and management of paid digital campaigns.

Primary Responsibilities

• Plans, places, and manages digital campaigns–including research, strategy, execution, analysis, and ongoing optimizations.
• Uses a test and refines approach for clients with each plan being smarter than the previous one.
• Collaborates with client teams including account managers, project managers, digital strategists, and creative staff to develop thoughtful solutions that achieve our clients’ goals.
• Prepares and maintains media budgets and projections for internal teams and clients.
• Maintains a high standard of quality control for clients through accurate, timely and effective delivery of multi-channel digital media campaigns.
• Analyzes and interprets campaign data daily/weekly to improve performance and alert client and internal teams about potential shortfalls and optimizations.
• Negotiates buys and maintains good relationships with media vendors.
• Stays up to date on new technologies to help identify value-driven ideas for clients.
• Willing to continuously learn the skills necessary for personal and team growth.
• Performs any and all other duties as assigned.

Qualifications

• 5+ years of experience developing and managing digital media campaigns, including at least two years of experience leading other digital media team members.
• Proficiency with Campaign Manager, The Trade Desk (or similar DSP), Google Ads, Microsoft Ads, Facebook, and Google Analytics.
• Some paid search (Google and Bing) and paid social (Facebook) experience preferred.
• Wide and deep understanding of the digital marketing landscape with the ability to recommend appropriate tactics to generate acquisition and revenue growth through programmatic media, paid search and paid social media.
• Nonprofit experience is preferred; experience generating new leads, customers and revenue is an absolute must.
• Experience with e-CRM or donation platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred. Some knowledge and experience with CMS a plus.
• Must work well under pressure, meet deadlines, and have a get-it-done attitude.
• Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
• Demonstrated attention to detail and strong organizational skills.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Excel, Word, and PowerPoint, as well as Microsoft Teams.
• Bachelor’s degree or equivalent; degree in marketing or communications preferred, not required.

Moore Digital is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Moore Digital is also committed to compliance with all fair employment practices regarding citizenship and immigration status.