Tracking Analyst, Peacock
NBCUniversal, LLC, New York, New York
Create the extraordinary.
Level: Manager (Supervisor)
Meet Peacock, NBCUniversal’s new, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture.
We’re growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So if this sounds like you, join our flock. And we promise, we won’t put your stapler in Jell-O.
Tracking Analyst, Peacock
We are looking for a Tracking Analyst, Marketing Operations to manage the creation, testing, and maintenance of tracking codes across all marketing campaigns. The ideal candidate will have a keen attention to detail to ensure campaign accuracy.
Support digital marketing teams (Acquisition, Engagement & Retention) to implement standardized and customized tracking for campaign initiatives.
Must be able to work as part of a team to support, document and maintain tracking code workflows.
Ensure completeness, accuracy, and conformity in tracking code creation.
Understand business requirements and how to implement tracking codes to ensure specific digital measurement tactics are captured to answer business questions.
Design QC protocols to ensure effective campaign launches and enablement of post-campaign analysis.
Identify areas of inefficiency in tracking code creation and work with marketing operations to implement process improvements.
• 1+ year experience in a digital marketing capacity.
• An understanding of digital marketing best practices and the channels utilized in a digital marketing campaign.
• Basic understanding of cross-channel marketing campaigns and their primary process/function/value.
• Experience with the setup and implementation of digital marketing campaigns.
• Advanced excel skills
• Google marketing platform or Adobe Analytics experience is a plus
• An unwavering attention to detail and strong organizational skills.
• A critical thinker with aptitude to isolate and fix technical issues related to the creation of tracking codes.
At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.
NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
About NBCUniversal, LLC
We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.
NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.
At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. We take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Join us.
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We produce and distribute content through some of the world’s leading and most valued brands