Performance Marketing Manager, Originals & Exclusives, Peacock

NBCUniversal, LLC, See List Below, Multiple Locations

Create the extraordinary.

Level: Manager (Supervisor)

Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Here you can fly to new heights!

Role Details

The Performance Marketing Manager - Originals & Exclusives helps plan and execute digital marketing campaigns for Peacock original shows and exclusive content, with the goal of optimizing media to drive efficient subscriber acquisitions and build brand awareness for exclusive Peacock content.

Day-to-Day Responsibilities:
  • Own performance marketing strategy for Peacock Originals and Exclusives working closely with the Content marketing team to ensure Originals and Exclusives are promoted to relevant audiences and positioned in line with the communication strategy.
  • Work with cross-functional teams to strategize and execute Peacock Originals and Exclusives marketing campaigns, across Paid Social, Search, In-app & OTT media, Programmatic, OLV, and Affiliates.
  • Work closely with the performance marketing agency to plan and optimize spend across channels toward driving brand awareness of Originals and Exclusives while also driving efficient Peacock subscriber acquisition.
  • Partner with the retention marketing team to ensure engagement and viewership of Originals and Exclusives is sustained throughout the duration of a season.
  • Partner with media platforms to find new opportunities for high impact campaigns that build excitement and anticipation for Peacock Originals and Exclusives.
  • Liaise with media channel owners, creative team, platform/vendor partners and key marketing stakeholders to implement best practices across paid media tactics using Peacock’s first and third party data to inform decisions while staying true to the Peacock brand.
  • Analyze KPIs on an ongoing basis to ensure that campaigns are building brand awareness while also focusing on finding and driving high quality Peacock subscribers determined by lifetime value.
  • Lead and develop the Performance Marketing Specialist, Originals & Exclusives to optimize operational processes, analysis of campaign performance, and drive overall business results.
  • Help manage the performance marketing budget and expenses working closely with Senior Manager, Performance Marketing.
  • Seek and develop innovative testing ideas and strategies that leverage identified opportunities as well as changes in technology and consumer behavior.

• Bachelor’s degree
• 5+ years direct marketing experience required
• Experience driving paid revenue from a subscription product preferred, with a focus on digital subscriptions.
• Track record for successfully driving digital audience/customer growth and revenue through paid media on both desktop and within mobile apps.
• Strong critical thinking and analytical capabilities, particularly in customer segmentation and modeling.
• Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.

• MBA a plus
• Experience buying digital media directly through prominent ad network like Facebook or Google.
• Experience marketing entertainment brands and content.
• Experience with multi-touch attribution.
• Experience buying traditional media like OOH, Linear TV, etc.
• Excellent oral and written communications skills.
• Self-motivated and results oriented with a high regard for attention to detail.

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

About NBCUniversal, LLC

We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.

At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. We take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Join us.

NBCUniversal, LLC

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