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Analyst, Data Operations and Audience Management

NBCUniversal, LLC, New York, New York

Create the extraordinary.

Level: Manager (Supervisor)


NBCUniversal is looking for passionate, results-oriented and motivated self-starters to support innovation in our Ad Platforms and Operations AdSmart group. AdSmart is the collection of all of NBCU’s data-driven, advertising products, including data-driven linear, addressable, OTT and digital channel advertising products.

This position will support the Manager on the Advanced Data Operations team and incorporate digital and convergent data tactics and strategies to ensure operational efficiency of audience-targeted ad products.

In addition, working with the other members of the Data Operations team to streamline communication and optimize the workflow between the core internal teams, as well as data vendors, to ensure success and growth.

Areas Of Responsibility Include, But Are Not Limited To
  • Work with venders to ensure audience targets are delivered and available for the execution of targeted campaigns across all platforms including digital, addressable, and data-driven linear.
  • Provide project management and tracking support to the overall data team to make audience-targeted campaign operations, new data-targeted product implementation, and troubleshooting processes more efficient.
  • Partner with the digital leads within the larger Ad Sales group to provide data operations guidance, help develop new operational workflows to streamline convergent projects, and assist with troubleshooting.
  • Utilize a broad spectrum of analytic tools and databases to identify key metrics, trends and insights that effectively position NBCUniversal ad products and services to clients
  • Assist in managing vendor relationships, including identifying and testing ways to leverage their platforms and data for offline and online data convergence.
  • Assist in evaluating data vendors’ contribution to campaign fulfilment as well as our data products to ensure efficient sourcing of audience data.
  • Collaborate with Engineering and IT teams to ensure that the implementation of new data products is optimized for data operations use and document new use cases, enhancements, and bugs.
  • Leverage coding and programming skills to analyze various datasets in order to build target audiences.
  • Keep abreast of the rapidly-evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players.


• BA/BS degree required, preferably in a quantitative field of study
• 2-5 years of professional experience in media, digital advertising, technology or financial services
• Digital campaign management or ad ops experience, TV and addressable advertising a big plus.
• Familiarity with DMPs/CDPs and FreeWheel MRM.
• Familiarity with programmatic operations and working with data vendors.
• Familiarity with traditional TV measurement (Nielsen), digital media math.
• Strong organizational and project management skills
• Ability to take ownership of open-ended problems, document business requirements, manage timelines, and drive projects to completion
• Customer service orientation (internal and external customers)
• Highly self-motivated and entrepreneurial spirit; intellectually curious
• Familiarity with both online and offline data sources and available linkages.
• Strong verbal and written communication and interpersonal skills - collaborative and positive spirit is key!
• Self-starter with the capacity to deliver on multiple campaigns, contribute new ideas, meet tight deadlines, and be decisive under pressure
• Strong analytical skills, ability to help convey the story arc of a campaign to business and product teams
• Candidates must submit a resume/CV through www.nbcunicareers.com to be considered

• Experience with programming languages including SQL, Python, Scala, Databricks, Spark and/or Zeppelin notebooks.
• Familiarity with analytics and cross channel measurement
• Familiarity with current privacy regulations and practices within the industry
• Understanding of the advanced advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.

NBCUniversal, LLC

Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.