Email Marketing Manager, CNBC
NBCUniversal, LLC, Englewood Cliffs, New Jersey
Create the extraordinary.
Level: Manager (Supervisor)
This Email Marketing Manager will be responsible for the successful deployment of email campaigns as part of an overall multichannel marketing strategy to grow and retain the direct-to-consumer subscription products. This role is for an organized, CRM marketer who will maintain campaign planning processes and flows while executing the creation of campaigns and customer journeys in our email service provider.
Execute email marketing campaigns for both automated, triggered programs and ad hoc promotional calendar support
Power user of email service provider and customer data platform to create customer journeys, email campaigns, multivariate testing and customer segmentation inclusive of dynamic content
Own the campaign planning operations process and tracking of progress in project management tool
Support review process of content audits with Marketing/Editorial managers to ensure all campaigns are reviewed on schedule. Create first look wireframes of campaigns using existing template assets before they go into full design
Produce and maintain accurate logs of upcoming and historical changes to content testing and editorial direction in campaigns and customer journeys to optimize campaign effectiveness and workflow operations
Work with marketing managers, technical teams, and vendors to execute initiatives
Track results of email campaigns using email and app analytics to identify trends in test results and engagement in order to optimize future email marketing decisions. Work with Marketing analysts on comprehensive reporting and advanced analytics projects
Conduct QA testing, follow-up to resolve issues, and liaise with internal teams and external vendors to update changes
• Minimum 3 years relevant email marketing and email operations experience.
• Bachelor’s degree or equivalent relevant experience
• Hands on experience with previous subscription marketing including retention and acquisition marketing previous
• Previous experience with email service providers, Sailthru is a plus.
• Knowledge of HTML, CMS, Adobe Photoshop, and MS Office required
• Knowledge of investing and stock market.
• Excellent organizational and prioritization skills, with some project management experience. Keep track of multiple projects and progress of others on team. Creates action plans to finish weekly campaigns on time
• Excellent written and verbal communication; good listener with the ability to internalize feedback.
• Experience analyzing reports for trends in key performance indicators and applying knowledge to campaign direction
• Ability to work independently. Team player who also demonstrates leadership skills in a matrix managed organization with multiple stakeholders
CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to over 400 million homes worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries. CNBC also delivers content across a variety of digital platforms such as: CNBC.com; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. CNBC is a division of NBCUniversal, which is owned by Comcast Corporation.
NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.
NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
About NBCUniversal, LLC
We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.
NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.
At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. We take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Join us.
Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.
Our cornerstone is knowledge of the home, family, food and lifestyle markets.