Retention Marketing Manager, CNBC
NBCUniversal, LLC, Englewood Cliffs, New Jersey
Create the extraordinary.
Level: Manager (Supervisor)
The Retention Marketing Manager will partner with Director, Digital Marketing to develop segmentation contact and offer strategies that increase customer engagement and retention for the direct-to-consumer subscription products.
Create CRM program and lead cross-functional teams towards building the infrastructure needed to fully support program
Perform deep customer segment analysis to identify incremental revenue opportunity from existing customers through direct marketing tactics (email, SMS, website, mobile, etc.)
Support marketing campaign strategies and methodologies with analytics to identify optimal offers, merchandising, messaging, and contact cadence for each customer segment
Cross-functional collaboration with Content, Brand Marketing, Product and BI teams to develop effective promotion strategies and communicate results
Partner with Database and Business Intelligence teams to inform and execute the campaign strategies against targeted segments
Track, measure, and analyze segment level and campaign level performance and customer trends; summarize and communicate key learnings to key stakeholders
Create and implement test, learn, and repeat process to optimize and improve performance of customer segments and database
Perform ad hoc analyses and utilize relational databases to support customer contact and segmentation efforts
• A Bachelor’s degree or equivalent relevant experience
Proven results of developing a customer journey across all channels
• Previous experience adding features and functionalities to improve subscription products
• 5+ years of experience in consumer marketing and/or digital marketing
• Analytical thinker with a depth of knowledge in digital analytics, campaign tracking and ROI metrics
• Knowledge of investing and stock market a plus
• Excellent problem-solving abilities
• Team player with a positive attitude who thrives in a collaborative work environment
• Superior verbal and written communication skills at all levels of an organization
• Self -motivated and driven to exceed goals
CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to over 400 million homes worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries. CNBC also delivers content across a variety of digital platforms such as: CNBC.com; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. CNBC is a division of NBCUniversal, which is owned by Comcast Corporation.
NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.
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About NBCUniversal, LLC
We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.
NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.
At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. We take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Join us.
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Create the extraordinary.