Acquisition Marketing Manager, CNBC
NBCUniversal, LLC, Englewood Cliffs, New Jersey
Create the extraordinary.
Level: Manager (Supervisor)
The Acquisition Marketing Manager will oversee all aspects of acquisition marketing for the direct-to-consumer business including on-site marketing, paid marketing, content marketing, and sign-up flows.
Responsible for driving new customers to CNBC direct-to-consumer subscription products.
Develop and manage all acquisition activities, including on-site ads, paid marketing, and sign-up flows.
Manage audience development campaigns to increase lead generation and create larger a larger addressable marketing universe for the direct-to-consumer business.
Prepare reports on all acquisition marketing initiatives and communicate performance to senior management to aid decision making.
Works closely with the Email Marketing Manager to align email messaging with the rest of the direct-to-consumer acquisition marketing campaign efforts.
Gather all applicable metric data to contribute insightful analysis to make effective, data-driven recommendations for campaign optimization and improvements across all direct marketing campaigns.
Manage development and refinement of analytics dashboard to encompass data from all digital marketing channels
• 5+ years’ experience managing acquisition marketing campaigns, such as email marketing, paid marketing, audience development and on-site marketing.
• Proven results with driving sales and sign ups
• Experience with demand generation and lead generation
• Omnichannel marketing experience
• Analytical thinker with a depth of knowledge in digital analytics, campaign tracking and ROI metrics
• Previous experience with subscription marketing
• Knowledge of investing and stock market a plus
• Team player with a positive attitude who thrives in a collaborative work environment
Superior verbal and written communication skills at all levels of an organization
Self -motivated and driven to exceed goals
• Excellent problem-solving abilities
CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to over 400 million homes worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries. CNBC also delivers content across a variety of digital platforms such as: CNBC.com; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. CNBC is a division of NBCUniversal, which is owned by Comcast Corporation.
NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.
NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
About NBCUniversal, LLC
We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.
NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.
At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. We take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Join us.
Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.
Create the extraordinary.