Digital Marketing Strategist - NBC Sports Next

NBCUniversal, LLC, See List Below, Multiple Locations

Create the extraordinary.

Level: Manager (Supervisor)

The Digital Marketing Strategist will play an important part of the NBC Sports Next Performance Marketing team, helping develop and execute paid digital media and SEO initiatives for the Youth Sports brands. This position will work closely with the Senior Manager of Digital Marketing to leverage data and consumer insights to optimize our user acquisition and retention efforts across multiple brands and channels.

Job Duties
  • Works with Sr. Manager, Digital Marketing to execute an effective SEO and PPC strategy
  • Utilize tools such as Google Analytics, Brightedge, Screaming Frog, Tableau, Moz, SEMRush, Search Console and others to perform in-depth SEO analysis
  • Effectively Communicate SEO and PPC strategy/recommendations and report on organic website performance
  • Generate actionable SEO recommendations across all areas that impact SEO, including technical, structural, content and link authority.
  • Prioritize and execute SEO & Conversion Rate Optimization recommendations based on a multifaceted set of business needs.
  • Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition and drive new user acquisition and leads via paid media campaigns.
  • Knowledge of paid search (PPC), display, remarketing, and keep up with latest SEM best practices
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, audience targeting and other key facets of paid search
  • Strong understanding and experience with Facebook Ads and Google Ads platforms

Basic Qualifications
  • Bachelors’ degree in Marketing or a related field 
  • 3+ years of SEO or digital marketing experience required
  • Experience working Google Ads and Facebook Ads Platforms
  • Day to day management of paid search experience
  • Experience working within a SEO platform such as Moz, Brightedge, Ahrefs or ScreamingFrog
  • Understanding of the fundamentals of web development and landing page creation in relation to conversion rate and SEO KPIs
  • Analytical experience with ability to translate quantitative analysis into actionable tasks

Desired Qualifications
  • Self-driven work ethic with a proven track record for hitting deadlines and working well under pressure
  • Passion for analytics and digital marketing
  • Experience within the B2B industry
  • Data-driven personality, able to incorporate real metrics into day-to-day strategies
  • Passion for sports

NBC Sports Next is where sports and technology intersect. We’re a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within our three groups: Youth & Recreational Sports; Golf; and Betting, Gaming & Emerging Media.

At NBC Sports Next, we make playing sports better through innovative technology and immersive experiences for athletes, coaches, players and fans. We equip more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, the largest youth sports club, league and team management platform; GolfNow, the leading online tee time marketplace and provider of golf course operations technology; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, and coaching, tips; TeamUnify, swim team management services; GoMotion, sports and fitness business software solutions; and NBC Sports Edge, a leading platform for fantasy sports information and betting-focused tools.

At NBC Sports Next we’re fueled by our mission to innovate, create larger-than-life events and connect with sports fans through technology that provides the ultimate in immersive experiences.

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

About NBCUniversal, LLC

We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.

At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. We take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Join us.

NBCUniversal, LLC

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