VP, Content & Strategy, Peacock

NBCUniversal, LLC, Universal City, California

Create the extraordinary.

Level: Manager (Supervisor)

Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.
As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.
Here you can fly to new heights!

The VP, Content Strategy will serve as an integral member of the Content Strategy team that is responsible for developing Peacock’s holistic slate strategy across all content verticals to optimize customer acquisition, retention, and usage. The Content Strategy team works closely with stakeholders across NBCUniversal to align content strategy and execution to Peacock KPIs. The VP position will report to the Senior Vice President of Content Strategy.
Key group responsibilities include:
  • Oversight of content spend allocation by content genre/type, ensuring ROI against Peacock KPIs
  • Supporting Peacock leadership in refining the slate for Film, TV, and Sports programming – including deal analysis, licensing/acquisitions evaluation, and Original content commissioning
  • Operating as the Peacock entry and exit point for the greenlight process with NBCU stakeholders
    • Responsible for initial response to content ideas, based on Peacock KPIs
    • Responsible for overall content proformas taking input from multiple teams: Content Analytics, Finance, Marketing
    • Develops targets for content based on MAAs, Usage, Upgrade rates & brand KPIs
    • Owns communication of proforma & connects to greenlight process
  • Supporting scheduling team on optimizing content release patterns (i.e., episode drop cadence, identifying programming schedule gaps, etc.)
  • Supporting content placement decisions across Peacock tiers to optimize content KPI’s (i.e., premium+, premium SVOD, premium bundled, free)
  • Supporting windowing decisions on content shared across NBCU networks portfolio (i.e., evaluates cases for windowing decisions that move away from accepted norms), working closely with NBCU stakeholders
  • Compiling post-mortem analyses to determine areas for optimization and improvement
  • Conducting market research, tracking and industry trends

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

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NBCUniversal, LLC

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