Mediabistro
   

Planning Manager, AdSmart

NBCUniversal, LLC, New York, New York

Create the extraordinary.

Level: Manager (Supervisor)


AdSmart from NBCUniversal is our industry-leading holistic suite of advanced advertising solutions that powers audience targeting and optimization as part of NBCUniversal’s One Platform. Through the application of big data and precision targeting, AdSmart brings together NBCU’s unmatched premium portfolio and data-driven targeting capabilities to build meaningful connections at scale, most effectively and efficiently reach high value audiences across all screens and drive measurable impact and business outcomes for marketers. More than just a suite of capabilities, AdSmart is a data-at-the-center partnership that leverages advanced advertising to improve the efficiency and effectiveness of One Platform buys across screens.

Responsibilities:
  • Become expert user of NBCU’s ad optimization tool(s) and data assets and help campaign managers leverage them to build optimized media plans
  • Assist in reviewing and approving optimized plans to ensure they meet both internal and external guidelines
  • Contribute to the training and development of Campaign Managers
  • Participate in the creation and maintenance of advertiser ratecards and benchmarks
  • Monitor post sale stewardship and deal delivery and strategize best approaches for inventory utilization and yield
  • Work with NBCU Inventory and Pricing & Planning across Linear and Digital to obtain recommended inventory for all optimized plans
  • Provide analytics and measurement support from ad targeting through impact/ROI analyses
  • Lead troubleshooting efforts for any tool errors and performance issues
  • Contribute to the development of new ad targeting and measurement solutions by providing invaluable end-user feedback to Product and Engineering teams
  • Keep abreast of the rapidly evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players


Qualifications:

• Bachelor’s degree or equivalent experience
• 3+ years of professional and/or management experience in media, research, advertising or financial service
• Strong Media Math skills and understanding of audience targeting and age/gender metrics

Eligibility Requirements:

• Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
• Must be willing to work in New York, NY
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

• TV and/or digital planning management experience
• Familiarity with traditional TV measurement (Nielsen) and digital media math
• Ability to take ownership of open-ended problems and drive them to completion
• Customer service orientation (internal and external customers)
• Experience working across multiple internal teams and functions
• Outstanding project management and time management skills; comfortable working under tight deadlines
• Self-motivated, positive and collaborative, organized, efficient, team player and strategic thinker
• Solid understanding of the advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.

NBCUniversal, LLC

Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.