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Digital Sales Planner, Programmatic Planning

NBCUniversal, LLC, New York, New York

Create the extraordinary.

Level: Manager (Supervisor)


Role Summary
The Programmatic Digital Sales Planner will play a critical role within our fast-paced ad sales team with a focus on driving revenue through a suite of programmatic products, a key component of our sales offerings across digital and linear properties. This role will report directly into to the Director of Programmatic Strategic Planning, managing campaign execution with clients, ad tech partners, and media agencies and collaborating with key stakeholders across the NBCU organization in order to meet revenue goals. Advanced knowledge of the digital advertising landscape and ability to operate effectively at the cross-section of traditional and new media are critical to achieving success in this role.

Responsibilities:
  • Work across internal departments (Sales, Planning, Ad Ops, Product, Insights & Measurement, etc.) to develop, implement, and execute programmatic campaigns across NBCU’s core digital properties and the Peacock streaming service
  • Team with Programmatic Account Directors to drive programmatic advertising revenue via programmatic guaranteed, private marketplace, audience targeted digital, and addressable sales channels
  • Manage client relationships in close partnership with sales to deliver superior customer service
  • Ensure all programmatic digital campaigns are executed correctly, including (but not limited to) deal creation/set-up, collection of assets, and liaising with internal programmatic ad ops teams to launch, manage, and optimize campaigns
  • Lead the monitoring and reporting of deal health and campaign performance to ensure full delivery and maximize revenue potential
  • Proactively communicate campaign highlights and/or red flags to Account Director/Planning Director to enable resolution with client
  • Serve as key internal subject matter expert on everything digital programmatic



Qualifications:
• Prior digital media planning / industry experience
• Knowledge of online ad technology landscape including SSPs, exchange/RTB functionality, header bidding solutions, and general industry trends

Eligibility Requirements:
• Minimum 3 years in digital media planning or client service at entry level, with at least with 1+ years of experience in programmatic advertising sales
• Four year degree (B.A.,B.S) from an accredited college or university or equivalent experience
• Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
• Must be willing to work in New York, NY
• Willingness to travel and work overtime
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

• Experience at a DSP/SSP/Agency is preferred
• Ad Serving software and tracking knowledge is preferred
• Highly analytical, strategic thinker, problem solver
• Understanding of the agency, client landscape and ad-tech environments
• Ability to interpret programmatic data patterns (delivery, bid rates, win rates, etc.)
• Highly organized and strong attention to detail
• Highly independent, motivated self-starter with ability to thrive in a team-oriented, fast-paced startup environment
• Ability to collaborate and maintain effective working relationships within a cross-functional matrixed organization
• Exceptional verbal, written, presentation and communication skills with ability to translate technical concepts for a broad audience
• Excellent time management / project management skills, with ability to manage detailed work and communicate deal status effectively to all levels
• Exceptional with Microsoft Excel and PowerPoint

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.

NBCUniversal, LLC

Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.