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Associate Manager, Integrated Marketing Strategy

NBCUniversal, LLC, Universal City, California

Create the extraordinary.

Level: Manager (Supervisor)


Summary
The Associate Manager, Integrated Marketing Strategy, is a key member of the team that develops and champions marketing plans to drive attendance and revenue for Universal Studios Hollywood and Universal CityWalk.

Responsibilities
  • Develop consumer-facing marketing plans supporting Universal attractions and events and Universal CityWalk that deliver annual attendance and revenue goals
  • Use primary and secondary research to identify target audience characteristics (demographics, motivations, and barriers) as foundation for planning
  • Present clear recommendations to management for approval and implementation
  • Subject matter expert with keen knowledge of attractions, events and CityWalk details with proactive and reactive cross-functional communication
  • Develop CRM calendar and content on non-campaigns
  • Partner with Operations, Promotions and CRM on CityWalk events and relationships
  • Influence and direct cross-functional teams to meet key deliverables on-time and with flawless excellence across all touch points
  • Conduct and present post-marketing program analyses
  • Enter team projects into Work-Front project management system and manage backlog
  • Southern California theme park and Los Angeles entertainment expert


• Bachelor’s degree required; MBA preferred
• 3+ years marketing experience required; experience in retail, food service, entertainment, travel, or theme park industry preferred
• Strong planning and organizational skills
• Demonstrated ability to manage a large volume of complex work, effectively and efficiently
• Track record of meeting targets and objectives
• Experience crafting email campaigns from ideation to scheduling
• Experience in agile marketing or agile project management preferred
• Excellent communication (verbal and written)
• Ability to exercise discretion and maintain confidentiality

• Detail-oriented
• Strong sense of project ownership and dedication to delivering outstanding results
• Self-directed and able to work both independently and collaboratively
• Ability to think strategically and conceptually
• Ability to influence others at all organizational levels
• Ability to think beyond what has been done previously to bring new ideas into the process and execution
• Strong interpersonal and relationship skills
• High energy and strong work ethic
• Interest in theme parks and entertainment

Each day Universal Studios Hollywood creates unforgettable experiences for our guests from around the world. We bring to life the ultimate Hollywood experience with our real working movie studio and heart-pounding rides, shows and attractions that put you inside some of the world’s most popular movies and TV shows. USH offers something for everyone from thrill seekers to movie lovers to family fun for all ages. Our Team Members are passionate individuals who create memorable moments whether it’s on the studio lot, or in our conference rooms, theaters, or kitchens. We believe in the talent of our team members. It’s our passion and commitment to excellence that drives our business to succeed in everything we do across the park. We believe in a culture of family and fun, here you can make a difference and build your career!

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

About NBCUniversal, LLC

We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.

At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. We take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Join us.

NBCUniversal, LLC

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