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Campaign Manager, AdSmart

NBCUniversal, LLC, New York, New York

Create the extraordinary.

Level: Manager (Supervisor)


AdSmart from NBCUniversal is our industry-leading holistic suite of advanced advertising solutions that powers audience targeting and optimization as part of NBCUniversal’s One Platform. Through the application of big data and precision targeting, AdSmart brings together NBCU’s unmatched premium portfolio and data-driven targeting capabilities to build meaningful connections at scale, most effectively and efficiently reach high value audiences across all screens and drive measurable impact and business outcomes for marketers. More than just a suite of capabilities, AdSmart is a data-at-the-center partnership that leverages advanced advertising to improve the efficiency and effectiveness of One Platform buys across screens.

Responsibilities:
  • Become expert user of NBCU’s ad optimization tool(s) and data assets and leverage them to craft consumer audience target segments and build optimized media plans
  • Interface with internal and client teams to obtain and manage deliverables throughout the pre- and post-launch process
  • Implement and launch campaigns according to client and internal requirements and goals
  • Work with NBCU Inventory Planning and Pricing and Digital teams to obtain recommended inventory
  • Measure initial campaign results and re-optimize periodically based on client and NBCU goals
  • Provide analytics and measurement support from ad targeting through to impact/ROI analyses
  • Handle intensive levels of back and forth communication (internal and external) with all key stakeholders to ensure successful activation
  • Troubleshoot campaign and tool errors and performance issues
  • Contribute to the development of new ad targeting and measurement solutions by providing invaluable end user feedback to Product and Engineering teams
  • Keep abreast of the rapidly evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players



Qualifications/Requirements:

• BA/BS degree or equivalent experience required
• 3+ years of professional experience in media, research, advertising or financial services

Eligibility Requirements:

• Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
• Must be willing to work in New York, NY
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

• TV and/or digital campaign management experience
• Familiarity with traditional TV measurement (Nielsen) and digital media math
• Ability to take ownership of open-ended problems and drive them to completion
• Customer service orientation (internal and external customers)
• Experience working across multiple internal teams and functions
• Outstanding project management and time management skills; comfortable working under tight deadlines
• Self-motivated, positive and collaborative, outgoing, organized, efficient, team player and strategic thinker
• Solid understanding of the advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

About NBCUniversal, LLC

We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.

At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. We take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Join us.

NBCUniversal, LLC

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