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Director of Product Marketing, Enterprise Data

NBCUniversal, LLC, New York, New York

Create the extraordinary.

Level: Manager (Supervisor)


The Position

NBCUniversal Advertising Platforms & Operations is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. From product management to program management, from sales enablement to sales operations, from product marketing to strategic communications, our division services both internal and external customers in support of NBCUniversal’s $10B+ annual advertising business. And together, we’re building the platform that powers the future of advertising at NBCU.

The Product Marketing team within Advertising Platforms & Operations is responsible for communicating the value proposition of our technology suite to our customers, prospects, and across the greater NBCUniversal organization. We are currently seeking a Director of Product Marketing to support NBCUniversal’s Enterprise Data Organization (EDO), a new division tasked with developing and implementing NBCU's enterprise-wide consumer identity and data strategy. The person in this role will deliver product marketing materials and related content—decks, one-sheets, FAQs, website copy, and more—to help drive understanding and adoption of our enterprise data capabilities among NBCUniversal’s advertising clients, third-party partners, and internal stakeholders across the company.

Responsibilities

Reporting into the VP, Product Marketing & Content Strategy, the person in this role will:

· Create and maintain product marketing materials to accompany NBCU’s identity and data platform and solutions. This includes identifying marketing needs and analyzing available information, followed by content design and clear, effective writing, all to agreed deadlines

· Help drive adoption of NBCU’s identity and data platform and solutions with compelling positioning and clearly defined selling points

· Collaborate with Product Management, Sales Strategy, and Ad Sales teams to develop platform and product positioning and messaging

· Partner with Trade Marketing and Corporate Communications on holistic external marketing and communications strategy inclusive of identity and data initiatives

· Work with NBCU brands, clients, vendor partners, and creative agencies to create timely, consistent, and effective messaging for internal and external use

· Help define and scope identity and data marketing initiatives as well as related content projects, and take ownership of assigned projects, following them through from planning to drafting to review to revision

· Become a subject matter expert and evangelist by developing deep knowledge of NBCU identity and data platforms; related marketing, sales, and research systems; advertising client buying processes; and the competitive data and identity landscape

· Help improve the organization and delivery of existing content to reduce redundancy,

eliminate outdated information, and improve overall content experience

· Support other members of the Product Marketing & Content Strategy team as peer reviewer and proofreader



· Minimum of five years of full-time professional experience in marketing, preferably for a B2B advertising or media technology provider
· Must have exposure in a client-facing capacity, either internal or external (e.g., building client-facing materials, delivering presentations, conducting competitive analysis and market research)
· Demonstrated interest and fluency in identity and privacy, data management, and technology
· Excellent written and verbal communication, interpersonal, and analytical skills
· Proven experience following style guides and strong attention to detail
· Strong analytical, technical, and research skills, and the demonstrated ability to build stories from data
· Experience working and collaborating with business owners, product owners, and other subject matter experts at all levels within an organization, from support to senior management
· Highly organized and a self-starter, able to prioritize tasks and work independently in a fast-paced environment

· Degree in English, Communications, Marketing, or related field highly desirable
· Familiarity with inclusive, user-centered design
· Experience working as part of an international team, with a good understanding of localization practices
· Good working knowledge of media, media technology, data, and traditional vs. advanced advertising; for example, you know and can articulate the differences between linear TV, OTT, and OLV; you understand and can explain the advantages of both Nielsen demo-based buys and advanced audience-based buys; you can articulate how personalization drives better consumer experiences
· Love of, or at least acceptance of, the Oxford Comma

Our commitment
We are committed to championing diversity, equity, and inclusion in our culture and the materials we create by capturing, respecting, and celebrating the full spectrum of the human experience in everything we do. Our goal is to make everything we touch accessible to everyone by incorporating inclusive design practices that enable users of all abilities and backgrounds to fully experience our brands and products.

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Our commitment
We are committed to championing diversity, equity, and inclusion in our culture and the materials we create by capturing, respecting, and celebrating the full spectrum of the human experience in everything we do. Our goal is to make everything we touch accessible to everyone by incorporating inclusive design practices that enable users of all abilities and backgrounds to fully experience our brands and products.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

NBCUniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.

NBCUniversal, LLC

Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.