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Senior Manager, Ad Innovation Strategy

NBCUniversal, LLC, New York, New York

Create the extraordinary.

Level: Manager (Supervisor)


Come join the fastest growing AVOD streaming service – Peacock! We’re building a world-class team of smart, hungry and fearless professionals who are energized by the possibility of working at the epicenter of content, technology and culture.

The Peacock Ad Sales Strategy team is looking for an exceptional candidate for the position of Manager, Ad Innovation Strategy. You will be joining a blue-chip team with significant media experience in addition to varied professional services backgrounds. As Manager, you will play a vital role within the Ad Sales Strategy team. You will help to impact and shape the future of NBCU’s streaming platform, Peacock.

The NBCU Ad Sales Strategy team is responsible for driving long-term growth opportunities for the sales organization. This individual will support crafting and managing new and compelling advertising innovations through business case, commercialization and market management processes and exhibit a passion for innovating on behalf of customers.

The role will report to the Sr. Director of Ad Product Strategy and requires multi-dimensional thinkers who can balance the creative, strategic, and analytical aspects of the role.

Major Duties and Responsibilities

  • Primary:
    • Support new ad product innovation by leading initial business case development and defining objectives and key results (OKRs) for concept evaluation
    • Partner with Growth Strategy team to align ad product goals with macro business strategies and revenue targets
    • Partner with Measurement & Impact and Data Sciences teams to capture insights, build hypotheses, identify audiences, and unpack ad product campaign performance to drive action
    • Use strong analytical sense to evaluate opportunities and dissect obstacles in delivering on the product roadmap
    • Collaborate in ad product commercialization process (e.g., GTM, pricing, positioning, packaging, setting sales goals, etc.) with the Peacock Growth Strategy Team, Product Managers, Planning, Marketing and other key stakeholders
    • Shape voice of the customer (VoC) intake channels and process for multiple key constituencies (advertisers, consumers/viewers, internal sales stakeholders)
  • Secondary
    • Serve as a partner to Marketing and advisor on executing campaigns that leverage ad products
    • Evolve and optimize existing ad products based on performance, client feedback, and novel tech capabilities
    • Participate in high-level strategic planning meetings and effectively translate topics into actionable goals & tasks


Basic Qualifications
o4+ years of experience in advertising, advertising technology, media, and/or management consulting
oA strategic, analytical, and product-minded thinker with a strong grasp of the rapidly changing ad tech landscape and creative management
oProven quantitative analytical abilities, including Excel modeling skills
oStrong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides that create clarity
oProactive attitude with flexibility to thrive in a dynamic, constantly evolving, small-team environment

Desired Characteristics
oAbility to lead through influence building consensus amongst diverse groups, and a talent for prioritizing quickly in ambiguity
oStrong sense of curiosity and interest in uncovering opportunities for new ideas
oInterest in data-informed decision-making, and ability to problem-solve with and without perfect metrics.
oAbility to initiate and lead projects to completion with minimal guidance collaborating with engineers, designers, marketers, and other cross-functional teams
oExperience with feature delivery and tradeoffs of a product
oThrives in organizations with high levels of cross-team coordination/dependency

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

NBCUniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.

NBCUniversal, LLC

Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.