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Sr. Email Marketing Manager, Peacock

NBCUniversal, LLC, Universal City, California

Create the extraordinary.

Level: Manager (Supervisor)


Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.

As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.

Here you can fly to new heights!

The Position

Excited about building thoughtful marketing strategies with partners? Eager to drive innovation and optimization? We are looking for a Sr. Email Marketing Manager to join the CRM team to develop and optimize an email marketing program designed to maximize relevancy at each touchpoint. This role will lead a team of email marketers in creating a scalable program using automations, personalization, and data.

Responsibilities

  • Lead a team of passionate email marketers for the execution and ongoing iteration of email programs.
  • Monitor deliverability and ensure CAN-SPAM compliance to ensure inbox placement and maintain channel health.
  • Leverage vendor relationships to identify automation opportunities and stay up-to-date on industry developments, best practices, and innovative execution strategies.
  • Develop a quarterly testing roadmap and iterate on plans based on KPIs and business priorities to ensure channel goals are met.
  • Power-user of email service provider and customer data platform to provide actionable insights, develop optimizations through learnings and best practices, and identify new opportunities for timely messaging.
  • Partner closely with internal stakeholders to analyze results, design multi-channel lifecycle journeys, and ensure strategic alignment in initiatives.
  • Collaborate closely with design, copy, and strategy teams to ensure messaging vision is translated accurately into email campaigns.
  • Own executional workflows and develop solutions to streamline processes between partners and internal teams.
  • Support review process of content and calendar audits with Audience and Content teams to ensure all campaigns are reviewed for seamless execution.
  • Liaise with Product, Landing Pages, MarTech, and Editorial teams for upcoming roadmaps and releases and identify opportunities for a fan-engaging clickthrough experience.


About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.

NBCUniversal, LLC

Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.