Mediabistro
   

Manager, International Media (Linear)

NBCUniversal, LLC, Universal City, California

Create the extraordinary.

Level: Manager (Supervisor)


Role Summary:
  • The Manager, International Linear Media, is responsible for managing the international linear paid media campaigns for the theatrical team.
  • Centralized linear media planning and buying are at the core of the position followed by strategy and coordination activities, budget management, and support for specific projects amongst others.
Essential Responsibilities:
  • Work closely with the VP, International Media regarding the linear media strategy and the central linear buys
  • Draft the off-line international media strategy based on a review of comparable titles, creative materials available, discussion within-group and department, brainstorming sessions, and past campaigns
  • Works cross-functionally to draft movie directives
  • Manage day-to-day deliverables with offline media vendors and media agency
  • Ensure media plan parameters are met e.g., flighting, demos, targeting, measurement, SOV, added value, traffic numbers
  • Coordinates media launch processes and custom media programs in partnership with Intl. Marketing, Regional Teams, and Media Agency
  • As the campaign starts and the release date approaches, review available research insights and digest/summarize results with implications for campaign plans, both overall and per territory
  • Partner with the Digital Media Managers in integrating the offline strategies, stunts, campaign information, and plans
  • Communicate with the regional and local offices as needed to gain local feedback and inform international media strategies and campaigns
  • Develop research ideas and POVs on topics related to the development of linear media including, but not limited to:
    • Addressable TV
    • Programmatic radio and outdoor
    • Trends in Linear viewership
  • Communicate with the regional and local offices as needed to consolidate plan information, gain local feedback, and inform international media strategies and campaigns
  • Help summarize media plans for senior management and filmmakers
  • Provide information and guidance to markets regarding linear innovation and best practices
  • Work in post-campaign analysis and develops recommendations for ongoing media buys
  • Provide budget information support for international and pan-regional spending and negotiations
  • Work with Finance and Marketing to ensure accurate reporting of the media portion of Home Office budgets
  • Prepare media/sales analyses and reports as needed, e.g. locating historical figures for ad hoc analysis, annual commitment with regional channels, reviewing contracts with online media vendors, etc.
  • Support team with greenlight estimates, comparable title analyses, and other support or long-term planning.
  • Perform other related tasks and/or special projects on an ongoing basis
  • Work closely with the Global Research and Data Strategy teams to coordinate and develop best practices for creative selection and development on key platforms.


Qualifications :
• College degree required
• +5 years of experience in Marketing & Media required
• International linear media background is required
• 2+ years of experience with media planning and buying
• International marketing exposure
• Must have strong computer skills

Eligibility Requirements:
• Interested candidates must submit a resume/CV online to be considered
• Must have unrestricted work authorization to work in the United States
• Willingness to work evenings and weekends with short notice and be flexible with hours
• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols if Company determines your job position requires accessing an NBCUniversal worksite.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.

Desired Characteristics:
• Experience with managing media/advertising costs and developing budgets
• Experience directly related to the motion picture industry
• Effective speaking & writing skills
• Be able to analyze and compare assorted types of media advertising

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

NBCUniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.

NBCUniversal, LLC

Want to learn more about NBCUniversal, LLC? Visit NBCUniversal, LLC's website.