Sr. Manager, Digital Marketing Strategy & Analytics

NBCUniversal, LLC, Universal City, California

Create the extraordinary.

Level: Manager (Supervisor)

OVERVIEW
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premiere motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks.
This position requires a curious, quantitatively driven individual who will develop and continuously refine a digital marketing and analytics framework to support the Universal Pictures Home Entertainment digital marketing team. You will strike the balance between thinking strategically while also being comfortable with complex data sets to evaluate marketing efficacy. You will partner with group SVP to create and execute new models/frameworks to grow and evolve the business.

RESPONSIBILITIES

Define and evaluate marketing KPI’s across all channels including paid and organic media, search, website analytics and e-mail performance.

Develop a holistic testing framework and learning agenda to continuously enhance go-to-market efforts.

Drive media testing in partnership with digital advertising partners by leveraging native measurement solutions including Brand Lift and Reported Action studies.

Collaborate with key stakeholders across the organization to align on insights and an implementation roadmap.

Craft strategic plans to guide investment decisions around innovation and marketing technology.

Prepare and present quarterly updates to senior management.

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the company.

Qualifications/Requirements
Basic Qualifications:

Bachelor’s Degree and/or 3+ years of digital analytics experience.

Ability to distill complex data into meaningful insights and clear action items.

Expert at Excel and Microsoft PowerPoint.

Self-starter with a strong bias towards action and rapid iteration.

Exceptional interpersonal, communication and project management skills required.

Eligibility Requirements:

Interested candidates must submit a resume/CV online to be considered.

Must be willing to work in Universal City, CA.

Must have unrestricted work authorization to work in the United States.

Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.

Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.

Desired Characteristics:

Performance-based media and/or consulting experience.

Fluency with attribution, measurement, and the over-arching advertising eco-system.

Hands-on experience with Google Analytics.

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

NBCUniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

About NBCUniversal, LLC

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Visit NBCUniversal Careers.